Web Developer – Luxury Real Estate Company

Position Overview

We are looking for a talented Web Developer with strong digital marketing expertise to join our luxury real estate team. This dual-role position requires a professional who can not only develop and maintain our website and CRM system but also drive digital marketing campaigns to generate high-quality leads and enhance our online presence.

Major Tasks / Responsibilities

Website Development & Management:

• Design, develop, and maintain a luxury-standard website with seamless performance across devices.
• Implement SEO and SEM best practices to improve search engine rankings and organic reach.
• Ensure website integration with CRM systems, real estate portals, and third-party platforms.
• Regularly update content, property listings, blogs, and landing pages.
• Optimize website speed, security, and hosting environments.
• Conduct A/B testing on landing pages and property campaigns for maximum conversions.
• Apply UX/UI design principles to enhance customer journey and lead capture.
• Maintain data security, GDPR compliance, and best practices for customer information.

CRM Customization & Integration:

• Customise CRM workflows to manage leads, sales pipelines, client interactions, and property inventory.
• Automate lead assignment, reminders, and follow-ups for sales teams.
• Integrate CRM with social media, email marketing, property portals, and website forms.

Digital Marketing & Lead Generation:

• Plan and manage campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Run retargeting campaigns to re-engage website visitors and previous leads.
• Monitor daily performance of ads, optimise budgets, and scale campaigns.
• Implement conversion tracking and pixel setup across all campaigns.
• Conduct keyword research and competitor analysis to refine targeting strategies.
• Manage email marketing campaigns for property launches, newsletters, and offers.
• Leverage AI-driven tools for automation, campaign optimisation, and reporting.
• Create monthly and quarterly digital marketing strategy reports for management.
• Build and maintain property landing pages with lead forms and tracking.
• Work on reputation management campaigns, ensuring brand consistency across platforms.

Collaboration & Strategy:

• Align web and digital strategies with sales and management objectives.
• Support property launch events, exhibitions, and open houses with online campaigns.
• Provide analytics-driven insights to guide management decisions.
• Suggest new tools, software, or platforms for improving marketing efficiency.
• Act as a bridge between creative teams, marketing, and IT departments.
• Propose budget allocations for ad platforms and digital tools.
• Contribute to the company’s long-term digital transformation strategy.
• Collaborate with external agencies, influencers, and media partners when required.
• Ensure all digital activities reflect the luxury branding and positioning of the company.

Social Media & Branding:

• Manage and grow presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Develop and execute content calendars for regular posting of properties and brand content.
• Create and supervise high-quality reels, stories, and short videos for property promotions.
• Engage actively with followers, respond to inquiries, and build community trust.
• Run paid ad campaigns on social platforms to boost reach and lead generation.
• Collaborate with designers and video editors to produce premium marketing content.
• Monitor competitor social media accounts to identify trends and gaps.
• Track insights and engagement metrics, optimising campaigns accordingly.
• Ensure consistent branding across all digital and print platforms.
• Promote client testimonials, success stories, and luxury lifestyle content to elevate brand prestige.

Requirements and Skills

• Proven experience in Web Development (HTML, CSS, JavaScript, PHP, WordPress, or other frameworks).
• Hands-on experience with CRM platforms (Salesforce, HubSpot, Zoho, or similar).
• Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Understanding of database management, API integrations, and automation workflows.
• Excellent problem-solving, project management, and communication skills.
• Ability to balance technical web development with marketing creativity.
• Fluent in English (Arabic/Hindi is an added advantage).
• Strong proficiency in MS Office (Word, Excel, Outlook).

Preferred Skills

• Manage and grow presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Develop and execute content calendars for regular posting of properties and brand content.
• Create and supervise high-quality reels, stories, and short videos for property promotions.
• Engage actively with followers, respond to inquiries, and build community trust.
• Run paid ad campaigns on social platforms to boost reach and lead generation.
• Collaborate with designers and video editors to produce premium marketing content.
• Monitor competitor social media accounts to identify trends and gaps.
• Track insights and engagement metrics, optimising campaigns accordingly.
• Ensure consistent branding across all digital and print platforms.
• Promote client testimonials, success stories, and luxury lifestyle content to elevate brand prestige.