Website Development & Marketing Specialist

Job Description

Business Development – Website Development & Marketing Specialist

Position Summary

This individual will be responsible for the design, development, optimization, and ongoing management of Fallsway Equipment Company’s websites and digital presence. This role will lead the technical development of the company’s websites within the HubSpot CMS platform while supporting marketing initiatives, lead generation, and digital user experience improvements.

The ideal candidate combines strong web development skills with a solid understanding of HubSpot tools, UX/UI best practices, and digital marketing integration.

Key Responsibilities

Website Development & Management

• Design, build, and maintain Fallsway Equipment Company’s website using HubSpot CMS
• Develop new landing pages, website sections, and microsites to support marketing campaigns
• Optimize website speed, security, and mobile responsiveness
• Assist in hosting responsibilities, domain configurations, and integrations

HubSpot Platform Management

• Manage website templates and modules within the HubSpot CMS
• Integrate forms, CRM workflows, and lead capture tools
• Support marketing automation and campaign landing pages
• Work with marketing and sales teams to improve digital lead generation

UX/UI Optimization

• Continuously improve website usability and navigation
• Monitor user behavior using analytics tools
• Optimize conversion paths and call-to-action placement
• Ensure consistent brand experience across digital platforms

Content & SEO Support

• Support marketing team with publishing blog posts, case studies, and product content
• Implement SEO best practices
• Manage metadata, schema, and search performance improvements

Performance & Reporting

• Monitor website performance metrics
• Provide reports on:
• website traffic
• conversion rates
• landing page performance
• Recommend improvements based on data

Collaboration

• Work with marketing, sales, and leadership teams
• Support digital marketing campaigns
• Assist with digital brand initiatives and website strategy

Qualifications

Required

• 2+ years of web development experience
• Experience working with HubSpot CMS or HubSpot Marketing Hub preferred.
• Strong skills in:
• HTML
• CSS
• JavaScript
• Experience with responsive design
• Experience with SEO fundamentals

Preferred

• HubSpot CMS Developer Certification
• Experience integrating CRM and marketing automation
• Knowledge of:
• HubL (HubSpot templating language)
• Google Analytics
• Tag Manager
• UX/UI design experience

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person