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Website & Digital Marketing Manager
Ogden, United States
Website & Digital Marketing Manager
I am Cherie Hanson, SVP Marketing and Communications Manager for at the Bank of Utah. Founded in 1952, Bank of Utah is one of Utah's largest, privately owned community banks. Nasdaq ranked us Best Bank in Utah for 2025! Here we strive to unlock the potential of our team members, clients, and community. We act with integrity in every decision, build trust through every interaction, and exceed expectations at every opportunity. We seek to responsibly create lasting prosperity today and for generations to come.
We are currently looking for a Website & Digital Marketing Manager to work Monday - Friday at our Branch located at 2605 Washington Blvd., Ogden, UT. The Website & Digital Marketing Manager plays a critical role in maintaining and optimizing the Bank’s digital presence. This role oversees the strategic development, functionality and performance of the website and digital marketing platforms. It requires strong technical acumen, creative thinking, and collaborative skills to align digital initiatives with business goals and enhance customer experience across online touchpoints.
Major job function:
The Website & Digital Marketing Manager plays a critical role in maintaining and optimizing the Bank’s digital presence. This role oversees the strategic development, functionality and performance of the website and digital marketing platforms. It requires strong technical acumen, creative thinking, and collaborative skills to align digital initiatives with business goals and enhance customer experience across online touchpoints.
Qualifications:
We are currently looking for a Website & Digital Marketing Manager to work Monday - Friday at our Branch located at 2605 Washington Blvd., Ogden, UT. The Website & Digital Marketing Manager plays a critical role in maintaining and optimizing the Bank’s digital presence. This role oversees the strategic development, functionality and performance of the website and digital marketing platforms. It requires strong technical acumen, creative thinking, and collaborative skills to align digital initiatives with business goals and enhance customer experience across online touchpoints.
Major job function:
The Website & Digital Marketing Manager plays a critical role in maintaining and optimizing the Bank’s digital presence. This role oversees the strategic development, functionality and performance of the website and digital marketing platforms. It requires strong technical acumen, creative thinking, and collaborative skills to align digital initiatives with business goals and enhance customer experience across online touchpoints.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Computer Science, or a related discipline.
- Minimum of 3 years’ experience overseeing websites and digital marketing initiatives.
- Proven ability to lead both internal teams and external digital vendors.
- Demonstrated success in developing and executing website strategies that support diverse lines of business.
- Strong strategic mindset with a passion for aligning user experience with overarching business objectives.
- Solid understanding of front-end technologies (HTML/CSS), content management systems (CMS), search engine optimization (SEO), and web analytics.
- Hands-on experience with tools such as Google Analytics, Google Tag Manager, and paid search platforms.
- Outstanding project management, communication, and problem-solving skills.
Preferred Skills:
- Experience in a regulated industry such as banking or finance.
- Familiarity with ADA web compliance best practices.
- Understanding of the intersection of digital marketing and IT
Benefits of Working with Us:
Bank of Utah's comprehensive benefits package includes:
- Great work-life balance, with a Monday-Friday schedule
- Competitive pay and benefits, including medical, dental and vision plans
- 401(k) plan and match up to 5 percent in our employee stock ownership program (eligibility requirements must be met)
- 12 paid bank holidays + paid time off, including paid parental leave
- Volunteer opportunities to make a difference in the communities where you work and live
- Awards and recognition to celebrate you and your colleagues for living the bank's values
Regular duties and responsibilities:
Strategic Oversight
- Ensure the website provides visitors with meaningful information and a valuable experience that builds relationships
- Partner with individual business units to understand their goals and collaborate on how the website can effectively support their target audience.
- Evaluate and prioritize website initiatives based on overall business impact and strategic importance.
- Ensure a seamless and consistent user experience across the site, while tailoring content and navigation to meet the diverse needs of visitors based on their product interests.
Website Management
- Oversee the daily operations, performance and long-term development of the Bank’s website.
- Manage site structure, navigation and user experience with an emphasis on accessibility, speed and security.
- Collaborate with developers to execute website enhancements and resolve issues.
- Lead implementation and content updates on a new Content Management System (CMS).
- Manage website hosting and uptime monitoring.
Coding & Technical Oversight
- Utilize HTML/CSS and light JavaScript to implement front-end updates when needed.
- Implement and troubleshoot tracking scripts and custom tags through Google Tag Manager.
- Work closely with internal departments, IT and developers to integrate web functionality with Bank platforms.
Search Engine Optimization (SEO)
- Own SEO strategy and execution including metadata, structured data, keyword planning and backlink monitoring.
- Optimize on-page content and performance metrics to improve organic search rankings.
Digital Vendor & Tool Management
- Serve as the primary liaison to digital marketing vendors, including CMS provider and other digital partners.
- Work with internal department teams to evaluate digital tools and technologies to support company goals and improve digital presence.
Analytics & Performance Tracking
- Lead Google Analytics strategy, reporting and dashboard development to evaluate website performance and campaign impact.
- Use data to drive recommendations for UX improvements and content adjustments.
- Digital Advertising
- Manage paid search execution, coordinating with agency partners if applicable.
- Monitor campaign performance and provide optimization recommendations to the broader team.
Cross-Functional Collaboration
- Collaborate with the Digital Banking team to ensure seamless integration and user experience across online banking tools and platforms.
- Act as a digital liaison across IT, Compliance, and Business Line teams
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