Zonal Sales Manager - Central Punjab

A leading national company engaged in the manufacturing and distribution of auto care and lubricant products is seeking a Zonal Sales Manager (ZSM) for Central Punjab region.

Key Responsibilities:

• Develop and implement business plans to ensure achievement of shipment volumes, in-market sales, and secondary sales, along with distribution-related KPIs (coverage, hit rate, call frequency).
• Review area/zonal sales performance, market share, sales cycle plans, and other key sales indicators to ensure continuous improvement and effectiveness.
• Achieve primary and secondary sales targets (volumetric and SKU-wise), ensuring availability and visibility of all SKUs at both trade and distributor levels.
• Build and maintain strong relationships with key accounts; identify business opportunities, grow sales, and execute merchandising and shelf display initiatives.
• Manage distributor/dealer networks, lead and motivate sales teams, prepare accurate forecasts, design PJP, and ensure effective execution of trade marketing activities.
• Drive expansion into new areas through development of an efficient distributor/dealer network.
• Ensure execution of the Annual Operating Plan (AOP) through sales KPIs.
• Provide inspirational leadership by motivating the team, communicating a clear vision, and fostering a coaching-driven culture.
• Utilize market insights and competitor intelligence to proactively identify and capitalize on new business development opportunities.

Required Skills & Competencies:

• Business Development & Sales Management
• Distributor/Dealer Development & Handling
• Customer Relationship Management (CRM)
• Business & Market Analysis, Market Intelligence, and Competitive Intelligence
• Sales Forecasting & Audit
• Team Management & Territories Mapping
• Trade Marketing & Merchandising Execution

Qualifications & Experience:

• Minimum 3–4 years of experience as a Zonal Sales Manager in the Lubricants or FMCG industry.
• Education: Bachelor’s or Master’s degree in Business/Marketing or a related field.

Benefits:

• As per company policy.

Job Type: Full-time

Work Location: In person