网络营销经理

On behalf of World famous ICT company - Huawei, we are looking for Marketing Digital Manager.

Role and responsibilities

• Creating and scheduling social posts
• Monitoring analytics
• Crisis Management
• Engagement on social channels to increase followers
• Establish relationship with KOL
• Plan and oversee all paid social campaigns, including partnerships with influencers
• Conduct social media listening and social media monitoring using appropriate tools.
• Stay informed about trends and tools in social media, marketing & technology.
• Develop creative and engaging social media strategies to align with business goals
• Manage the day-to-day handling of all social media channels such as Facebook, Twitter, Instagram, adapting content to suit different channels
• Create, oversee, plan and deliver engaging multimedia content daily across different platforms
• Form key relationships with influencers across the social media platforms
• Monitor, track, analyse and report on performance on social media platforms using reliable tools
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Perform research on current benchmark trends, audience preferences and analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Encourage collaboration across teams and departments
• Support PR events
• Monitor platform & web traffic
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Skills AND Experience

• Candidate must possess at least a Bachelor's Degree,
• Experience in shooting and editing creative videos for Instagram and TikTok, with the ability to present successful commercial promotion cases as proof of capability.
• Possess insightful understanding of the video preferences of different consumer segments in Egypt, and be able to articulate clear conclusions.
• Be able to develop long-term collaboration with universities and market research activities as part of daily work
• Minimum 3 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, Instagram, YOUTUBE AND other social media best practices
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs