Qureos Mentor

Charter Senior Living

<div>Vice President of Marketing (Remote)
Position Summary:
The Vice President of Marketing will be responsible for designing, building, and leading a best-in-class marketing function to support Charter Senior Living&rsquo;s mission of enhancing the human spirit through exceptional service and care. This role will bring a fresh, modern perspective to a time-honored industry, ensuring that our story resonates authentically with residents, families, team members, and investors. The VP of Marketing will scale brand presence, drive demand generation across communities, and partner with cross-functional leaders to align marketing strategies with enterprise-wide goals.
Key Responsibilities:
Marketing Strategy &amp; Brand Development<ul><li>Build and scale a dynamic marketing function that balances strategic brand development with measurable business impact</li><li>Translate Charter&rsquo;s mission and culture into authentic messaging that elevates the resident and family experience while reinforcing our position as a trusted industry leader</li><li>Lead brand strategy, creative development, and storytelling with a focus on consistency, authenticity, and innovation</li><li>Champion new ideas and fresh approaches while respecting the legacy of compassionate care that defines Charter</li></ul>
Growth &amp; Business Impact<ul><li>Develop and execute comprehensive marketing strategies across digital, traditional, and community channels to drive occupancy and engagement</li><li>Leverage brand storytelling that drives measurable business outcomes, connecting emotional engagement with occupancy growth and revenue performance</li><li>Align marketing strategy with operational priorities, ensuring campaigns directly support community-level goals and enterprise growth initiatives</li><li>Build a data-informed marketing framework that ties creative storytelling to ROI, demonstrating clear impact on the bottom line</li></ul>
Cross-Functional Partnership<ul><li>Partner closely with all Charter functions to ensure marketing initiatives support growth, retention, and culture</li><li>Customize marketing approaches to reflect the unique needs of each community and the families we serve, balancing consistency of brand with local relevance</li><li>Partner with operations and sales leaders to design marketing initiatives that translate into improved occupancy, retention, and overall financial performance</li></ul>
Marketing Function Oversight<ul><li>Manage vendor partners to ensure digital, traditional, and other marketing channels are aligned with Charter&rsquo;s strategic goals of driving occupancy and engagement</li><li>Establish clear KPIs for marketing performance, analyzing data to inform decision-making and continuous improvement</li></ul>
Qualifications:
Education &amp; Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred</li><li>10+ years of progressive marketing leadership experience, ideally in multi-site, service-driven, or healthcare-related industries</li><li>Demonstrated success in building and scaling marketing functions, including team development, budget oversight, and strategic planning</li><li>Proven track record of creating and executing integrated marketing campaigns that generate measurable growth and financial performance</li><li>Strong background in digital marketing, demand generation, and customer engagement strategies</li><li>Experience partnering with operations and sales to align marketing with community and enterprise objectives</li></ul>
Key Competencies<ul><li>Ability to leverage brand storytelling to drive measurable business outcomes, connecting emotional engagement with occupancy growth and revenue performance</li><li>Strong skill in aligning marketing strategy with operational priorities, ensuring campaigns directly support community-level goals and enterprise growth initiatives</li><li>Expertise in customizing marketing approaches to reflect the unique needs of each community and the families we serve</li><li>Data-driven mindset with the ability to tie creative storytelling to ROI, demonstrating clear impact on the bottom line</li><li>Proven strength in translating culture and mission into compelling, differentiated brand positioning</li><li>Proficiency in digital marketing channels (social media, website management/analysis, SEO/PPC), with the ability to integrate insights across traditional, community, and online strategies to drive traffic, engagement, and conversions</li><li>Experience leveraging emerging technologies, including AI tools, to enhance marketing efficiency, personalization, and scalability</li><li>Inspirational leadership that fosters creativity, accountability, and alignment with Charter&rsquo;s values of compassion, service, and excellence</li></ul>
Preferred Qualifications:
&middot; Experience in multi-site healthcare, senior living, or service-focused industries &middot; Familiarity with private equity-backed or investor-owned business models<ul><li>Understanding of resident and family decision-making dynamics in senior living environments</li><li>Proven ability to oversee digital marketing vendor partners, ensuring alignment with Charter&rsquo;s strategic goals and delivering transparent performance reporting that builds confidence with investors and stakeholders</li><li>Advanced expertise in digital marketing disciplines and digital campaign optimization.</li></ul>
Key Cultural Behaviors:
Company Mission:
To Enhance the Human Spirit
Core Values:<ul><li>Serve with Courage</li><li>Serve with Heart</li><li>Serve with Purpose</li><li>Have Fun while Serving</li></ul>
Physical Demands and Work Environment:<ul><li>Frequent travel to communities across the portfolio to understand markets, support local teams, and strengthen brand execution</li><li>Ability to navigate diverse community environments, which may include resident-facing settings, offices, and active project areas</li><li>May include periods of standing, walking, and engaging with residents, families, and community team members</li></ul></div>

Vice President of Marketing

<div>Senior Director of Employee Relations (Remote) 
The Senior Director of Employee Relations will lead high-impact, strategic initiatives across the full employee relations lifecycle, organizational effectiveness, leadership development, culture, and talent management. This role will partner closely with the Vice President of Human Resources to foster a positive, inclusive, and high-performance work environment while strengthening employee retention and shaping the organization&rsquo;s leadership pipeline. In addition, the Senior Director will guide the development of HR policies, ensure legal compliance, and oversee HR technology platforms and related vendor relationships. 
Essential Duties:<ul><li>Partner with the VP of HR to align People strategies with organizational goals.</li><li>Design and drive enterprise-wide retention and engagement programs.</li><li>Ownership of organization, analysis, and reporting of HR related trends and relative best practices for improvement.</li><li>Leads development, implementation, and communication of all Company policies, processes, training, initiatives, and listening mechanisms to support the organizations&rsquo; human resource compliance and strategy needs.</li><li>Oversee HR programs including, but not limited to: FMLA/LOA, disciplinary matters, disputes and investigations, performance and talent management, recognition, morale, occupational health and safety, and training and development.</li><li>Identify staffing needs and execute best practices for recruitment, hiring, and succession planning.</li><li>Monitors and ensures compliance with federal, state, and local employment laws and regulations; reviews and modifies policies and practices to maintain compliance.</li><li>Maintains knowledge of trends, best practices, regulatory changes, and innovative HR function technologies; applies this knowledge to communicate changes in policy, practice, and resources to leadership.</li><li>May assist with performance management practices and key deliverables i.e. annual performance evaluations.</li><li>Collaborates with departmental managers to conduct skills, competency, and career mapping for open roles and existing talent.</li><li>Develops and implements dynamic new hire orientation and effective employee recognition programs.</li><li>Serve as a trusted advisor to leadership on complex employee relations matters, including conflict resolution, performance management, engagement, recognition, and compliance.</li><li>Monitor workplace culture and employee sentiment through various feedback channels, proactively addressing any concerns.</li><li>Attends and participates in employee disciplinary meetings, terminations, and investigations as needed.</li><li>Design, implement, and refine leadership development programs that support growth and effectiveness at all levels of the organization.</li><li>Build a strong leadership pipeline by identifying high-potential talent and providing tools, training, and mentorship for advancement.</li><li>Foster a culture of continuous learning through development programs, coaching, and feedback.</li><li>Leverage data and feedback to assess the effectiveness of leadership programs and make data-driven recommendations for improvements.</li><li>Collaborate with HR leadership to ensure alignment of employee relations and leadership development strategies with broader business objectives and organizational goals.</li><li>Contribute to the development and execution of workforce planning strategies, including succession planning and talent management, to support broader company strategies.</li><li>Analyze trends in employee engagement, retention, and leadership effectiveness, and recommend strategic initiatives to drive organizational success.</li><li>Performs other duties as assigned.</li></ul> 
Company Mission: To Enhance the Human Spirit 
Core Values:
Serve with Courage
Serve with Heart
Serve with Purpose
Have fun while Serving 
Qualifications:<ul><li>Bachelor&rsquo;s degree in Human Resources, Business Administration, or related field (advanced degree or HR certification preferred).</li><li>7+ years of progressive HR leadership experience, ideally in multi-site or complex organizational environments.</li><li>Proven expertise in employee relations, leadership development, organizational culture, and talent strategy.</li><li>Demonstrated ability to navigate sensitive situations with discretion, ensuring confidentiality and compliance with HIPAA, employment laws, and organizational policies.</li><li>Strong communication and relationship-building skills to engage effectively with leaders, employees, residents, families, and external partners.</li><li>Adept at fostering a positive, inclusive workplace that supports both operational goals and human connection.</li><li>Skilled at collaborating across locations and functions, with the ability to influence and inspire diverse teams.</li><li>Deep commitment to the organization&rsquo;s mission of Enhancing the Human Spirit for residents, families, and associates.</li></ul> 
Physical Demands and Working Conditions:<ul><li>Ability to sit for extended periods, up to 8 hours per day, with reasonable breaks.</li><li>Use of a computer keyboard, mouse, and other office equipment requiring repetitive hand movements.</li><li>Ability to read printed materials and computer screens.</li><li>Ability to communicate effectively in person, by phone, or via video conferencing.</li><li>Occasional lifting of files, binders, or legal documents, typically weighing less than 20 pounds.</li><li>Work is generally performed during standard business hours, with occasional extended hours during high workload periods.</li><li>Frequent use of computers, telephones, and other office equipment.</li><li>Moderate stress levels due to deadlines and legal complexities.</li></ul> 
Although every attempt has been made to make this job function list as complete as possible there may be other tasks not described above which become necessary perform this role with excellence.</div>

Senior Director of Employee Relations

Join Charter Senior Living and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Charter Senior Living

ABOUT_COMPANY

Vice President of Marketing

Senior Director of Employee Relations