Area Sales Manager

Job Title:

Area Sales Manager – Retail

Department:

Retail Operations & Sales

Reports To:

COO

Role Purpose:

The Area Sales Manager – Retail is responsible for managing 10–12 retail outlets, driving sales performance, ensuring operational excellence, and achieving defined KPIs. The role requires strong leadership, hands-on execution, and the ability to align store operations with company sales targets and brand standards.

Key ResponsibilitiesSales & Revenue Management

• Achieve and exceed monthly and quarterly sales targets across 10–12 assigned retail outlets.
• Drive product-wise, outlet-wise, and team-wise sales performance.
• Implement upselling, cross-selling, and promotional strategies to maximize revenue.
• Monitor daily sales reports and take corrective actions where targets are not being met.

Retail Operations Management

• Ensure smooth day-to-day operations of all assigned outlets.
• Maintain standard operating procedures (SOPs) across stores.
• Ensure store readiness, cleanliness, visual merchandising, and brand compliance.
• Coordinate with warehouse and supply chain to ensure optimal stock availability.

Team Management & Performance

• Lead, coach, and motivate Store Managers and Sales Staff.
• Conduct regular store visits, audits, and performance reviews.
• Identify training needs and arrange product and sales training sessions.
• Enforce discipline, attendance, and performance standards.

KPI Monitoring & Reporting

• Track and report KPIs including:
• Sales targets vs achievement
• Average bill value (ABV)
• Conversion rate
• Footfall to sales ratio
• Stock availability & shrinkage
• Submit daily, weekly, and monthly performance reports.
• Analyze trends and recommend improvement strategies.

Customer Experience & Compliance

• Ensure high standards of customer service and experience across all outlets.
• Resolve escalated customer complaints promptly and professionally.
• Ensure compliance with company policies, audit requirements, and safety standards.

Coordination & Expansion Support

• Coordinate with Marketing for in-store promotions and campaigns.
• Work closely with Finance for sales reconciliation and cash controls.
• Support new store openings, relocations, or refurbishments when required.

Required Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 8-10 years of retail sales experience, with 5+ years in an area or regional role.
• Proven experience managing 10–12 retail outlets simultaneously.
• Strong understanding of retail KPIs, sales funnels, and operations.
• Experience in FMCG, lifestyle, or nutrition/supplements industry is preferred.

Job Type: Full-time

Pay: Rs150,000.00 - Rs170,000.00 per month

Work Location: In person