Area Sales Manager (ASM) - FMCG Distribution

Job Title: ASM – FMCG Distribution
Location: Karachi
Experience Required: 3–7 years
Employment Type: Full-time

Key Responsibilities

· Have a thorough knowledge of all sales routes and direct responsibility over all Distribution Representatives (DRs) in the territory.

· Conduct daily market visits following the DRs’ beat plans to evaluate:

1. Coverage performance

2. Brand availability in the market

3. D&D stocks collection

4. Retailer feedback

5. DR productivity

6. On-hand stock tracking

7. Quarterly updates of customer lists

8. Load factor

9. Execution of cycle activities

10. Usage of RCS8 for generating computer-based bills at all outlets

11. Monitor daily stock issuance to DRs according to beat potential and sales targets

12. Perform daily performance reviews against targets using FFIS; implement corrective planning as needed

· Ensure Field Sales Officers (FSOs) visit the assigned outlets daily

· Ensure unique and active handler targets are met

· Regularly appraise DR performance and recommend training or restructuring as necessary

· Identify and activate new outlets for direct distribution

· Maintain strong relationships with trade partners and retailers

· Closely monitor and report competitor activity

· Submit a detailed daily market activity report

· Maintain comprehensive documentation including:

1. Outlet visits and order reports by SKU

2. Productivity reports

3. DR beat maps and territory alignment

4. Sales targets vs. actuals

5. Hard and soft copies of DR performance on daily and monthly basis

Candidate Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• 3–5 years of experience in FMCG sales, with a strong track record in distribution management.
• Excellent leadership, communication, and negotiation skills.
• Strong analytical abilities and proficiency in MS Office tools.
• Willingness to travel extensively within the assigned region.
• Local market knowledge is a plus.

What We Offer

• Competitive salary and performance-based incentives
• Opportunities for career growth and advancement
• A dynamic and supportive work environment
• Fuel allowances (as applicable)

To Apply:
Please send your resume to hr@greenmax.com.pk with the subject line "ASM"

Job Type: Full-time

Work Location: In person