ASO Specialist

Key Responsibilities

• Conduct keyword research and market analysis to identify growth opportunities on the App Store and Google Play.
• Optimize game store listings (titles, subtitles, descriptions, keywords, etc.) for higher visibility and conversion.
• A/B test creatives (icons, screenshots, videos) and metadata to improve install rates.
• Monitor and analyze app store performance metrics (downloads, impressions, conversion rates, keyword rankings).
• Collaborate with product and design teams to develop compelling store assets aligned with brand and audience.
• Stay updated with the latest ASO trends, platform algorithm changes, and competitor strategies.
• Produce performance reports and provide actionable insights for growth optimization.
• Support soft launches and global releases with tailored ASO strategies per region/language.

Requirements

• 2–4 years of proven experience in ASO for mobile games, preferably 2D titles.
• Strong understanding of App Store and Google Play algorithms and ranking factors.
• Hands-on experience with ASO tools such as AppTweak, Sensor Tower, Mobile Action, or similar.
• Proficiency in keyword research, A/B testing, and performance analytics.
• Familiarity with tools like Firebase, App Store Connect, Google Play Console, and Google Analytics.
• Excellent written and verbal communication skills.
• A data-driven mindset with the ability to translate insights into strategy.
• Passion for mobile gaming, especially casual or 2D titles.

Job Type: Full-time

Application Question(s):

• What is your Current Salary?
• What is your Expected Salary?
• How many years of experience do you have?

Work Location: In person