Assistant Brand Manager

Qualification & Experience:

BBA/MBA with 2 years of experience in Brand management preferably in FMCG industry.

Roles & Responsibilities:

• Conduct in depth analysis of all Brand and Market sales and research data to identify gaps and opportunities for the brand.
• Manage all social-media communication through digital handles with the digital partner ensuring regular social media listening and timely responses.
• Monitor the completion of Artwork development and printing process in line with the requirements of the organization.
• Create networks and arrange meeting to keep track of all project networks, foresee roadblocks/bottlenecks/potential issues and propose and implement solutions.
• Track profitability margins for the brand and suggest ways to improve CMs with NPDs, changes in pricing, grammages etc.
• Coordinate with trade marketing for timely execution of POS and shopper communication and conduct quality checks on all POS materials.
• Update the monthly sales tracker sheets to see the regional, channel wise SKU wise trends and make recommendations to Brand manager on target achievement and shortfalls.
• Create IMC plans and steer review decks and AOP/Band Plan presentations.
• Identify consumer and market trends based on research to develop insights on the brand and capitalize in the future to build Brand Equity.
• Work closely with Consumer Insights team to study HHP, BHT, post views and internal estimates on a monthly basis as input to 6 P analysis and quarterly reviews.
• Correspond with Sales and Trade Marketing team to receive feedback on the brand position in the market, monitor the sales regularly to evaluate the performance of the brand.
• Conduct market visits for brand to identify gaps in distribution and in-store promotions.
• Assist the Brand Manager on their project requirements and ensure that presentations and analysis is in a presentable form, when and where required.