ASSISTANT DIRECTOR, MARKETING & COMMUNICATIONS, Graduate Enrollment

Boston University seeks a strategic and collaborative Assistant Director of Marketing & Communications to support enrollment marketing efforts for its master's and professional programs, with a primary focus on leveraging the Slate CRM to optimize communications and engagement with prospective students. This role will play a key part in the university's adoption and implementation of Slate as a university wide graduate enrollment CRM. The Assistant Director will serve as a lead contributor in building, executing, and optimizing marketing communications through Slate, ensuring it is used effectively as a central tool for student engagement. This role focuses on developing and executing communication strategies that attract and engage prospective students, leveraging a deep understanding of enrollment marketing trends, digital tools, and CRM based best practices. The Assistant Director will play a key role in content creation, planning, developing, and managing a variety of digital assets including targeted emails, landing pages, website updates, and other enrollment? focused communications as a core component of the graduate enrollment marketing strategy. Working closely with BUs school and college-based enrollment and marketing teams, the individual will ensure consistency, creativity, and strategic alignment with the university's brand across all communications. The ideal candidate will bring a mix of communication planning, content creation, CRM expertise (especially in Slate), and digital marketing know-how to enhance recruitment throughout the prospective student journey. Slate experience strongly preferred.

Essential Functions Slate

CRM Management (35%)

• Serve as a primary Slate CRM communications lead for graduate enrollment efforts across BUs 250+ master's and professional programs.
• Build, test, and deploy email campaigns, workflows, and event communications in Slate Deliver.
• Monitor campaign performance and leverage Slate data to optimize communication strategies.
• Collaborate with school and college-based teams to ensure effective setup and use of Slate for prospective student outreach.
• Stay informed on Slate capabilities and translate platform updates into communication improvements.

Content Creation (30%)

• Create engaging, audience-specific content for emails, landing pages, websites, and recruitment materials with a focus on Slate-compatible formats and content.
• Work with design teams to produce visuals that support strategic messaging.
• Ensure alignment with BUs brand voice and messaging across platforms.

Recruitment Communication Planning (20%)

• Develop and implement segmented strategies based on the student journey.
• Use Slate insights to guide messaging and optimize audience engagement.
• Collaborate with schools and colleges to tailor messaging to specific program needs. Integration with Overall Graduate.

Enrollment Marketing Strategy (15%)

• Align Slate-based campaigns with broader digital marketing and SEO strategies.
• Ensure cohesive messaging across all channels, including Slate, websites, and paid media.
• Provide feedback and recommendations to improve campaign integration and performance. •Other marketing and recruitment initiatives as assigned.

Required Skills

Minimum Qualifications

• Bachelor' degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing, communications, or CRM management; experience with Slate CRM is strongly preferred.
• Hands-on experience with Slate Deliver, campaign automation, and CRM-based audience segmentation.
• Strong writing, editing, and content development skills.
• Knowledge of strategic communication planning, segmentation, and digital engagement.
• Strong project management and collaboration abilities.
• Experience with SEO, email marketing, analytics tools, and campaign performance tracking.
• Flexible, detail-oriented, and creative, with a collaborative mindset.
• Cover letter and resume required.