Marketing Manager

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This position is based in the Boston or San Diego office.

Campaign Planning:

• Own the development and end-to-end execution of year-round marketing strategies aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives:
  • Prepare and present campaign plans, schedules, timelines. Drive and monitor the implementation of the plan and ensure adherence to deadlines.
  • Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics.
  • Own the design and production of all marketing collateral determined within the marketing plan.
  • Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results.
  • Lead and own the marketing efforts required to execute and grow the sales efforts for our business.
  • Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.

Your Partnerships:

• Manage relationships with external partners and vendors in the context of marketing to ensure successful participation and activations.
• Collaborate with Informa Marketing Leads from vertical teams to identify and execute new marketing partnerships.
• Drive alignment in messaging between Marketing, Sales, Customer Success and Product teams.

Insights & Analysis:

• Interpret and analyse marketing/advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
• Work with Customer Success Team to better understand our customers’ business challenges, needs, and wants. Regularly report and provide results, insights to internal stakeholders.
• Acquire a deep understanding of our existing customer base and target customer segments. Work with the team in developing personas, value propositions and messaging for each of the key segments which will inform marketing and/or sales campaigns, the evolution of our product offer(s), and more.
• Analyse and report trends over time and use these insights to build more effective campaigns.

Reporting & Budget Management:

• Develop status update reports for regular updates to key stakeholders on marketing campaign and initiative results, effectiveness, and ROI.
• Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.

Qualifications

• Bachelor’s degree in Marketing or related field or relevant experience
• Experience in progressively more complex B2B campaigns, managing campaigns independently or working as a peer in a senior marketing team.
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
• Budget management experience
• Database development and growth including segmentation / personalization
• An entrepreneurial spirit, goal-oriented and self-motivated
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Able to build strong business relationships. Well-developed presentation skills
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,875- $80,000 based on experience.

This posting will automatically expire on September 16, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.