Assistant Product Manager

Job Summary:

We are seeking a results-oriented Assistant Product Manager with proven expertise in the Air-conditioning and Home Appliances sector . The ideal candidate will lead the product strategy, brand management, and sales development for multiple categories and brands ensuring consistent growth in revenue, profitability, and market share.

This role requires a dynamic professional with a blend of analytical, strategic, and leadership capabilities someone who can drive go-to-market (GTM) strategies, optimize pricing and promotions, and enhance brand visibility across multiple channels (OR, IR, Corporate, and Projects).

Key Responsibilities:

Product & Business Strategy

• Develop and execute annual product and sales plans aligned with organizational goals and brand strategies.
• Ensuring profitability, cost control, and effective inventory management.
• Formulate and implement GTM strategies for multiple sales channels to enhance product visibility and sales conversion.
• Conduct product benchmarking and competitive analysis to ensure category leadership in pricing, features, and value proposition.

Sales & Promotion Management

• Design and execute sales promotion schemes for both Organized Retail (OR) and Independent Retail (IR) channels.
• Track and analyze promotion effectiveness using data-driven insights to refine future campaigns.
• Collaborate with sales and marketing teams to ensure promotional alignment with product positioning and brand guidelines.
• Drive initiatives that improve sell-through rates and minimize dead stock through targeted channel strategies.

Market Research & Product Development

• Lead market intelligence activities to identify new trends, customer needs, and emerging product opportunities.
• Liaise with principal, vendors and factories for new product introductions, feature development, and lifecycle management.
• Develop product roadmaps and ensure timely execution of product launches, price updates, and specification alignment.

Cross-functional Collaboration

• Coordinate closely with Sales, Supply Chain, Marketing, and Finance to ensure alignment of demand, supply, and promotional objectives.
• Support A&P (Advertising & Promotion) budget planning, tracking, and evaluation.
• Lead internal communication and training for sales teams to ensure strong product knowledge and consistent messaging.

Performance Tracking & Reporting

• Analyze post-launch performance, market share, and profitability metrics to assess success and identify improvement areas.
• Prepare monthly business review reports , sales reports, and competitor tracking updates for management.
• Use analytical tools such as Power BI, Excel, and SAP to deliver actionable insights and decision support.

Leadership & Team Development

• Mentor and guide junior product, marketing, and sales support teams to enhance overall capability and performance.
• Foster a culture of continuous improvement, accountability, and collaboration across departments.

Qualifications & Experience

• Bachelor's/ Master’s Degree in Commerce, Marketing, or Business Administration
• 10+ years of experience in Product/Category Management within the Air-conditioning or Home Appliance sector.
• Proven success in managing brands
• Strong understanding of GTM strategies, pricing, promotions, and channel management.
• Hands-on experience in SAP, MS Office Suite (Advanced Excel, PowerPoint)

Key Skills & Competencies

• Product Planning & Lifecycle Management
• Sales Forecasting & Budgeting
• Market Research & Competitive Analysis
• Channel & Vendor Management
• Analytical Thinking & Strategic Planning
• Cross-functional Collaboration
• Leadership & Team Mentorship
• Strong Communication & Presentation Skills

Performance Indicators (KPIs)

• Year-over-Year Sales Growth by Category
• Gross Margin Achievement
• Product Launch Timeliness & Effectiveness
• Inventory Turnover & Dead Stock Reduction
• Channel Scheme ROI
• Market Share Growth
• Cross-functional Team Alignment Score