Assistant Trade Marketing Manager

Overview:

To plan and execute Trade Marketing initiatives by providing data driven insights and tracking mechanisms for business growth. Being the core liaison between 3rd Party Vendors and PepsiCo for developing & executing market tools and programs along with being a process champion for payout and performance in collaboration with Marketing, Sales and Controls Team.

Responsibilities:

Strategy and AOP

• Support Trade Marketing Team in developing trade plans for Sales and Brand Teams through managing 3rd Party Vendors and data drive insights.
• Contribute to business review and budgeting of trade promotion and merchandising plans.

Business Plan Deployment

• As part of cross functional team contribute towards identification of new suppliers and developing capability of existing suppliers for meeting the requirements for Racks and other in store merchandizing solutions.
• Partner with procurement team and suppliers to ensure that regional and brand team requirements for merchandizing solutions and POS material are fulfilled as per the AOP timelines and within budget.
• Develop a process for tracking in market deployment of merchandising solutions.
• Act as a liaison between Sales and Marketing functions to ensure smooth communication.
• Support sales team in designing and rolling out trade marketing activities.

Productivity and Financials

• Work closely with suppliers to bring in cost efficiencies in store trade tools spend by bringing in design improvements and utilization of new cost-effective materials.
• Manage and process purchases & payments through 3rd Party vendors based on company provided processes.

Market Share

• Market intelligence & competitor analysis – Monitor competitor activity in liaison with sales team.
• Support sales operations team in rolling out trade, distributor and team engagement plans.

Process Improvement

• Propose ways to improve existing sales processes- data tracking, POS procurement and deployment.
• Work with Trade Marketing Manager to drive strong media to shelf execution.
• Based on the information, support Trade Marketing Team to devise insightful chiller injection strategy Trade Launch, New Innovation and Sales.

Development Activities

• Execute customer engagement / Loyalty programs to build winning relationship with key customers.
• As part of Trade Marketing Team, work with Marketing to execute activation programs for new product launches and brand campaigns.
• Work with marketing and sales functions to develop and execute initiative plans and integrate in the sales/channel priority calendar.

Innovate and Create Disruption at Point of Sale

• Develop/Engage new and existing vendors to develop innovative on-shelf communication and merchandizing tools.
• Develop and design Shopper Insight mechanisms.
• Work with Trade Marketing & GP team to deliver productivity through re-design, reuse and refurbishment of merchandizing tools and racks.

Compliance

• Ensure GCS compliance for all key processes, procedures and act as a steward for all Trade Marketing related key controls as a support to TM Manager.

Qualifications:

• Minimum Bachelors/MBA preferred
• Proficiency on MS Office Suite
• Multiple priority management
• Customer oriented focus
• Command on BI Tools (Power BI, SQL)
• Data Insights
• FMCG experience 5-8 years
• Sales & Trade Marketing Experience
• Demonstrated initiative driven result delivery
• Strong negotiation skills and customer management
• Strong understanding of trade marketing tools
• Be aware of new/emerging trends in trade marketing
• Good team player