Asst. Marketing Manager (Jewellery Company)

Job Title: Asst. Marketing Manager {candidates preferred from Jewelley industry)

Organization: Jewellery Company

Job Location:

· Theatre Road, Kolkata

· Salt Lake City, Kolkata

Qualification:

· MBA or B.B.A in Sales & Marketing

· Background in Mass Communication or Marketing preferred

Key Responsibilities

1. Social Media Management

· Develop and implement engaging content strategies across social media platforms to enhance brand awareness and product visibility

· Monitor industry trends, analyze campaign performance, and optimize strategies to drive customer engagement and sales

· Manage customer interactions and feedback across platforms to maintain a strong digital presence

2. Digital Marketing Campaigns

· Lead digital initiatives including SEO, Google Ads, email marketing, and performance campaigns to drive online traffic and leads

· Collaborate with external agencies for website updates and e-commerce operations

· Utilize analytics tools to monitor KPIs and campaign ROI, adjusting strategies as needed

3. In-store Promotions

· Plan and execute promotional events and festive campaigns to boost in-store traffic and sales

· Work closely with visual merchandising teams to ensure store displays reflect ongoing marketing campaigns

· Develop and manage loyalty programs to enhance customer retention

4. Market Research & Consumer Insights

· Conduct market analysis to understand customer behavior, preferences, and competitor positioning

· Stay updated on trends in jewellery design and recommend product innovations to meet evolving customer demands

5. Stakeholder & Cross-functional Coordination

· Liaise with advertising agencies, suppliers, and key partners to ensure effective execution of marketing plans

· Collaborate with the sales team to align marketing initiatives with business objectives

6. Content Development

· Oversee creation of high-quality marketing materials, including product photography, videos, newsletters, and catalogs

· Write and review promotional content for both digital and print channels

7. Public Relations & Branding

· Build brand credibility through influencer collaborations, blogger partnerships, and media outreach

· Plan and organize PR activities, including press releases, community initiatives, and media events

8. Sales Data Analysis & Reporting

· Analyze marketing and sales data to evaluate campaign effectiveness and identify growth opportunities

· Present actionable insights and performance reports to senior management

9. Budget Planning & Management

· Develop and manage the marketing budget to ensure cost-effective and impactful campaigns

· Negotiate with vendors and service providers to optimize spending

10. Team Leadership

· Lead, mentor, and develop a high-performing marketing team

· Promote a culture of creativity, collaboration, and continuous improvement

Reporting To:

· Directors

Experience:

· Minimum 5 years of experience in Sales & Marketing

Remuneration:

· As per the market standard

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Application Question(s):

• How many years experience in marketing
• Saltlake and Theatre Road location both are ok ?

Work Location: In person