B2B Marketing Manager

In the role of B2B Marketing Manager, you will be responsible for leading creative, bold, and both conventional and unconventional marketing strategies that accelerate revenue growth for Omron's industry-leading blood pressure monitors and broader product portfolio across the healthcare ecosystem. This includes crafting strategic marketing campaigns that engage health systems, insurers, employers, physician networks, and channel partners in innovative ways to drive product adoption, education, and sales enablement.

This is a revenue-centric marketing role that requires a strong blend of strategic creativity, performance marketing instincts, B2B storytelling, and partnership marketing expertise. The right candidate will have a proven ability to execute high-impact marketing campaigns that go beyond traditional tactics and result in measurable business outcomes.

You will collaborate closely with the Sales, Account Management Agencies, and Strategic Partnerships teams, and will report to the Executive Director of Marketing & Strategic Partnerships. This is a pivotal role with high visibility and the opportunity to make a nationwide impact in healthcare.

Areas of Focus:

• Big & Bold Campaign Development:

• Design and execute traditional and non-traditional, high-impact marketing campaigns to drive awareness and purchasing behavior among B2B audiences—including health systems, physician groups, and enterprise partners.

• Create integrated omnichannel campaigns that include experiential, digital, influencer-led, gamified, and content-driven tactics to differentiate Omron from competitors.

• Revenue-Linked Marketing Execution:

• Develop marketing strategies that directly link to sales enablement and product revenue growth, working hand-in-hand with the Sales and Strategic Account teams.

• Create conversion-focused toolkits, including co-branded partner materials, digital lead funnels, activation kits, and training modules for clients and internal sales teams.

• Partnership Activation:

• Collaborate with strategic partners (health plans, telehealth providers, retailers, employers, etc.) to co-develop and launch joint marketing programs that promote Omron's products to physicians and patients.

• Drive awareness and use of Omron devices in various vertical programs through innovative co-branded awareness and promotional initiatives.

• Marketing Innovation & Market Penetration:

• Build and execute “first-of-their-kind” marketing concepts for large-scale awareness—such as physician-led viral campaigns, interactive digital tools, and national-level brand storytelling initiatives.

• Identify and activate underutilized B2B channels such as medical influencers, industry alliances, EMR integrations, and thought leadership partnerships.

• Data & Performance Optimization:

• Set and track clear performance KPIs for all campaigns tied to sales pipeline contribution, conversion rates, product pull-through, and ROI.

• Run regular reporting and A/B testing to ensure campaign optimization and performance improvements.

RESPONSIBILITIES:

• Lead strategy and execution of traditional and non-traditional marketing programs for B2B and B2B2C channels across the U.S.

• Develop creative campaign concepts to educate and engage physicians and healthcare decision-makers at scale.

• Drive partner marketing initiatives with key clients and accounts to support Omron blood pressure monitors, and other core product lines.

• Collaborate with Sales to develop targeted messaging, content, and activation materials tailored to specific segments (e.g., health systems, employers, payers).

• Work with Product and Clinical teams to transform clinical value props into bold storytelling tools for high-conversion marketing.

• Represent Omron at select industry events, driving campaign activations and generating leads.

• Manage agencies and freelancers to produce high-quality creative assets, digital experiences, and campaign deliverables.

• Actively monitor and report on KPIs and campaign effectiveness with a focus on pipeline influence and revenue impact.

EDUCATION, EXPERIENCE AND CERTIFICATIONS:

Education:

• Bachelor's degree (B.A. or B.S.) from four-year College or university. MBA preferred.

Experience:

• 5+ years' experience selling to clinical, business and IT management within health systems, healthcare providers, health insurers, self-insured employers, pharma, life sciences, digital health and/or government agencies
• Demonstrated sales management experience, managing multiple verticals
• Start-up / early stage experience, or at minimum can clearly demonstrate the ability to work in an entrepreneurial, hands-on and adaptive environment
• Exude an executive presence, being able to manage up (Board and CEO) and within all levels of the company as well as externally with the C-suite within prospects and clients
• Strong analytical ability and financial acumen
• Skilled and experienced negotiator
• Ability to lead a cross functional team
• Expert knowledge of sales, category management and marketing concepts and methods.
• Demonstrated ability to use multiple information sources to develop sales and marketing strategies and tactics, as well as effectively manage promotional activity and trade spending.
• Thrive in a “small but mighty” team environment, taking pride in being measured by achieved results
• Be ready, able and excited to roll up your sleeves, execute and be accountable
• Self-starter, able to work in a dynamic, changing environment

KNOWLEDGE, SKILLS AND ABILITIES - The responsibilities listed below are representative, but not all inclusive of the knowledge, skill, and/or ability necessary to satisfactorily and successfully perform the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Technical Abilities:

• Able to use base Microsoft programs (Word, Excel, Powerpoint – become a poweruser of Co-Pilot))
• Able to learn and adapt to new software based systems

Behavioral Profile:

• Proven ability to work collaboratively with colleagues to create a results-driven, team oriented environment.
• Demonstrates strong leadership skills; to bring out the best thinking and attitudes
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
• Ability to think and act in both short-term and long-term manner with an entrepreneurial spirit.
• Ability to develop, manage, implement, and communicate annual plans.
• Strong skills in the areas of: logical thinking, problem solving, instilling sense of urgency, prioritization within a multi-tasking environment, and driving successful results.
• Ability to be flexible and adapt to rapidly changing environments

QUALIFICATION REQUIREMENTS - The requirements listed below are representative of the physical and environmental factors the job holder will encounter. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Physical Requirements: While performing the responsibilities of the job, the employee is often required to talk, hear at normal speaking levels, sit and use their hands and fingers to type, handle or feel, including repetitive motions with the wrists, hands and fingers. The employee is occasionally required to stand, walk, and reach with arms and hands, this is a sedentary position involving sitting most of the time. Vision abilities required by this job include close vision for extensive computer use, reading and visual inspections.

Environmental Factors: While performing the duties of this job, the employee is primarily in a general office environment and occasionally in other. The noise level in the work environment is usually quiet to moderate. The position is not substantially exposed to adverse environmental conditions.

Travel Requirements:

Approximately 25%-50% within North America

Conclusion – This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.