BILINGUAL Community Outreach Coordinator

Job Overview:

Good Hope Home Health Care is a premier provider of home health care services in the state of Illinois. Our mission is to deliver high-quality, compassionate, and personalized care to individuals in the comfort of their own homes. We aim to enhance the quality of life for our patients by offering a range of services tailored to meet their unique needs. As we strive to expand our reach and support more individuals in need of home health care, we are actively seeking a Part-Time Marketing Specialist to help us grow our presence in the community and secure client referrals from healthcare professionals, community organizations, and other stakeholders within Illinois.

Target Market:

Elderly Populations

• Demographics: Seniors who require assistance with daily living activities, medical care, and companionship.
• Needs: Chronic disease management, post-surgical care, physical therapy, medication management, and personal care services.

Individuals with Chronic Illnesses:

• Demographics: Patients of all ages suffering from chronic conditions such as diabetes, heart disease, respiratory issues, and arthritis.
• Needs: Continuous medical monitoring, medication administration, nutritional support, and specialized therapeutic services.

Post-Acute Care Patients:

• Demographics: Individuals recovering from surgeries, hospitalizations, or acute medical episodes who need transitional care at home.
• Needs: Rehabilitation services, wound care, physical and occupational therapy, and coordination of follow-up medical appointments.

Disabled Individuals:

• Demographics: Persons with physical or developmental disabilities requiring ongoing assistance to maintain independence and quality of life.
• Needs: Personal care, mobility support, daily living assistance, and respite care for family caregivers.

Key Responsibilities:

• Content Creation: Develop engaging content for various marketing channels, including social media, website, newsletters, and promotional materials.
• Social Media Management: Manage and grow our social media presence by creating, scheduling, and monitoring posts across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Campaign Execution: Assist in planning and executing marketing campaigns to increase brand awareness and drive patient referrals.
• Community Outreach: Identify and establish partnerships with local community organizations, healthcare providers, and other relevant entities to promote our services.
• Event Coordination: Assist in organizing and promoting community events, health fairs, and informational sessions.
• Market Research: Conduct market research to identify trends, opportunities, and areas for improvement in our marketing strategies.
• Reporting: Track and report on the performance of marketing initiatives, providing insights and recommendations for optimization.
• Support: Provide support to the Marketing Manager and collaborate with other team members on various marketing projects.

Qualifications:

• Education: Bachelor’s degree in marketing, Communications, or a related field preferred; relevant experience may be considered in lieu of a degree.
• Experience: Previous experience in marketing, social media management, or Home Health care preferred.

Skills:

• Proficiency in Microsoft Office Suite and marketing tools
• Strong written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and manage multiple tasks

Attributes:

• Enthusiastic and proactive
• Detail-oriented and organized
• Strong interpersonal skills
• Ability to adapt to a fast-paced environment

Job Type: Full-time

Pay: $18.00 - $19.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Ability to Commute:

• Chicago, IL 60618 (Required)

Ability to Relocate:

• Chicago, IL 60618: Relocate before starting work (Required)

Work Location: In person