Brand Manager

About the Role

We are seeking a dynamic Brand Manager to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.

If you would like to be part of an award-winning & pioneering team that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.

Key Responsibilities

Brand & Marketing

• Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
• Plan and manage campaigns across all media platforms including digital and social.
• Manage creative agency relationships to ensure timely delivery of high-quality campaigns and materials.
• Develop social media strategy & related assets, ensuring content is engaging, aligned with brand voice.
• Ensure consistency in storytelling across all customer and brand touchpoints.
• Monitor market trends, customer insights, and competitor activities to identify opportunities.
• Work closely with the Digital Marketing & Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns) to align brand activities with digital platforms and customer journey improvements.

Customer Understanding & Research

• Conduct market research and analyze customer behavior to generate insights.
• Translate research findings & all kinds of relevant customer data into actionable strategies that drive engagement and growth.
• Monitor customer journeys and identify pain points/opportunities for improvement.

Budget & Reporting

• Own and manage the brand & marketing budget , ensuring efficient allocation of resources.
• Provide regular reports to management on budget allocation.

Qualifications & Skills

• Bachelor’s degree in Business, Industrial Engineering or related field.
• 5+ years of experience in brand management and campaign execution (preferably in FMCG/retail)
• Proven experience in managing agencies, social media, and multi-channel campaigns.
• Strong storytelling and presentation skills (both in English and Turkish).
• Experience in market research and customer understanding.
• Excellent stakeholder management and leadership skills.
• Analytical mindset with ability to translate insights into action.
• Creative, proactive, and able to manage multiple projects simultaneously.

Eureko Sigorta’da fırsat eşitliği önceliğimizdir.

Tüm adaylarımızı cinsiyet, medeni durum, yaş, dil, din, ırk veya siyasi görüş gibi özelliklerini dikkate almadan, şirketimizin yetkinlik ihtiyaçlarına göre değerlendirip, adil ve eşit fırsat sağlayan bir işveren olma prensibini benimseriz.