Brand Manager

Job Purpose:

To support the achievement of the profitable growth strategy and business plans for flynas in a cost-effective manner by developing and implementing agreed brand plans and initiatives to promote brand value/awareness in the market place, increase customer-service focus and support significant sales growth and revenue generation. Also to assure brand consistency across all corporate collateral. In addition, he/she are responsible to ensure the company remains at the front of developments in marketing.

Responsibilities

• Ensure the company remains at the forefront of developments in marketing.
• Build department process for communication, manage daily tasks and status, and develop advertising campaigns.
• Sustain and elevate brand image and brand guidelines.
• Work create and manage integrated marketing strategies.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Oversee and managing creative activities.
• Manage brand consistency across all corporate collateral.
• Review and edit existing materials for marketing effectiveness, and adherence to brand guidelines.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share.
• Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
• In-charge of all creative collaterals design.
• Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed. They work both for consultancies and in-house marketing departments.
• Identity is important for any product in today's competitive marketplace.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 7+ years' brand management or marketing experience