Brand Manager

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly , Evony , and Goodcare in personal healthcare; Bingo , Gleen , Test , and Has in home care; Papia , Familia , Teno , and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

Hayat operates 21 production facilities in 8 countries , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific, Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

We are currently seeking a dynamic and results-driven professional to join our Marketing team as a Brand Manager at our Head Office in Lahore. This role will contribute to transformative projects and play a key role in driving brand growth and market impact.

If you want to be part of a diverse and vibrant community where your ideas can shape the future of the FMCG industry and your contributions can create a lasting global impact, then Hayat is waiting for you!

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• 5–8 years of relevant brand management experience , preferably in FMCG
• Strong understanding of consumer insights, brand strategy, and market dynamics
• Proven experience in managing integrated marketing campaigns across digital and traditional channels
• Strong analytical, problem-solving, and project management skills
• Excellent communication and stakeholder management abilities
• Proficiency in MS Office
• Fluency in English (written and spoken)

JOB DESCRIPTION

• Develop and execute brand strategies to enhance brand awareness, differentiation, and market positioning
• Lead overall marketing planning and ensure effective execution of marketing initiatives
• Analyze consumer insights, market trends, and competitor activities to identify opportunities and shape brand perception
• Plan and execute integrated marketing campaigns across digital, social, and traditional channels
• Ensure brand integrity and consistency across all marketing communications and touchpoints
• Drive initiatives to strengthen brand image, relevance, and consumer engagement
• Collaborate closely with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and external agencies
• Support product development, pricing strategies, and new product launches
• Manage advertising and promotional budgets effectively
• Develop and manage promotional materials and brand assets
• Monitor and analyze campaign performance, including key marketing and digital metrics, and prepare actionable reports
• Supervise advertising, creative development, and media execution to maintain strong and consistent branding
• Work closely with external partners including creative and media agencies to ensure effective execution
• Support business growth by driving volume, market share, and commercial performance of the brand.
• Ensure the brand remains relevant, distinctive, and engaging to consumers in a dynamic market environment.
• Ensure compliance with HSE policies and company procedures

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/

Clarification Text for Employee Candidate: https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm