Brand Manager

Soft Nation Technologies is hiring for Brand Manager to join the team

Location: Gulshan-e-Iqbal, karachi

Timings: 11am-8pm

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives
• Own brand positioning, messaging, tone of voice, and visual identity across all channels
• Plan and manage brand campaigns (digital, social, content, offline, PR)
• Conduct market, competitor, and consumer research to identify growth opportunities
• Collaborate with marketing, product, sales, and creative teams to ensure brand consistency
• Oversee brand guidelines and ensure adherence across internal and external stakeholders
• Track brand performance using KPIs such as brand awareness, engagement, and sentiment
• Manage agency and vendor relationships where applicable
• Support product launches, rebranding initiatives, and employer branding efforts

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–5 years of experience in brand management or strategic marketing roles
• Proven experience building and managing brands in competitive markets
• Strong understanding of digital marketing, content strategy, and social media platforms
• Excellent communication, storytelling, and stakeholder management skills
• Ability to think strategically while executing hands-on
• Data-driven mindset with experience using analytics and insights for decision-making
• IT industry experience is a must

Pay: From Rs100,000.00 per month

Work Location: In person