Regional General Manager – FMCG

Job Overview

We are seeking a highly experienced Regional General Manager (FMCG) to lead and oversee sales operations, distribution management, business development, and regional performance across Karachi. The ideal candidate will have a strong background in FMCG sales leadership, channel management, team development, and revenue growth strategies. This role requires a strategic leader capable of driving market expansion, profitability, and operational excellence while managing large sales teams and distributor networks.

Key Responsibilities

Regional Sales & Business Management

• Lead regional FMCG sales operations to achieve revenue and growth targets
• Develop and execute sales strategies, trade marketing plans, and market expansion initiatives
• Manage distributors, wholesalers, and retail channel performance
• Monitor regional KPIs including sales volume, market share, and profitability
• Identify new business opportunities and expansion areas

Operations & Distribution Management

• Oversee distribution network efficiency and supply chain coordination
• Ensure product availability and optimal stock levels across channels
• Improve route-to-market strategy and territory coverage
• Maintain strong relationships with key distributors and modern trade partners

Team Leadership & Performance

• Lead, mentor, and manage regional sales teams, area managers, and supervisors
• Set performance targets and conduct regular performance reviews
• Build a high-performance sales culture aligned with company objectives

Financial & Strategic Planning

• Manage regional budgets, forecasts, and P&L performance
• Analyze sales data and market trends for decision-making
• Implement cost optimization and profitability improvement strategies

Required Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, or Management
• 10–15 years of experience in FMCG Sales or Operations Management
• Proven experience as Regional Manager, General Manager, or Sales Head (FMCG)
• Strong knowledge of distribution management & retail sales operations
• Excellent leadership, negotiation, and analytical skills

Job Type: Full-time

Work Location: In person