Brand Marketing Manager

About Giantlok India Pvt. Ltd.

Giantlok India Pvt. Ltd. is a subsidiary of Giantlok Co., Ltd., a global leader in cable management solutions, electrical accessories, and industrial fastening systems. With a commitment to innovation, safety, and sustainability, we provide high-quality products for diverse industrial sectors including electrical, automotive, construction, and renewable energy. Our goal is to strengthen the Giantlok brand presence in India and deliver superior value to our customers through reliable products and service excellence.

Position Overview

The Brand Marketing Manager will be responsible for developing and executing comprehensive brand and marketing strategies to strengthen Giantlok’s market position in India. This role involves managing brand identity, digital marketing, product promotions, market research, and communications to drive awareness, engagement, and growth.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and implement the brand marketing roadmap aligned with Giantlok’s business objectives.
• Maintain brand consistency across all marketing channels and communication materials.
• Build and enhance brand awareness among B2B and B2C customer segments.
• Marketing Campaigns
• Plan and execute integrated marketing campaigns (digital, print, events, and trade shows).
• Work with cross-functional teams to launch new products and support sales enablement initiatives.
• Measure campaign performance and ROI, providing data-driven insights and recommendations.
• Digital Marketing
• Oversee online brand presence across website, social media, and digital platforms.
• Manage SEO, SEM, content marketing, and social media advertising to drive traffic and leads.
• Collaborate with external agencies and creative teams for digital content creation.
• Market Research & Analysis
• Conduct market analysis to identify trends, competitor activities, and customer insights.
• Translate data into actionable strategies for market expansion and brand differentiation.
• Public Relations & Events
• Manage PR initiatives, product showcases, trade exhibitions, and partnerships.
• Develop marketing collaterals, press releases, and corporate communication materials.
• Collaboration
• Work closely with Sales, Product Development, and Operations teams to ensure marketing alignment.
• Coordinate with the global Giantlok brand team for unified branding standards and messaging.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field.
• 4–6 years of relevant experience in brand management, B2B marketing, or industrial product marketing.
• Proven experience in developing and executing multi-channel marketing strategies.
• Strong understanding of digital marketing tools, analytics, and CRM systems.
• Excellent communication, creative thinking, and project management skills.
• Experience in industrial, electrical, or manufacturing sectors preferred.

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Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person