Brand Partnership Manager

Position Title: Manager – Brand Partnerships

Department: Marketing

Location: Noida (Head Office)

Experience Required: 4 – 5 years

Industry Preference: Diagnostics

Education: MBA/PGDM in Marketing, Business Development

About Us

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Role Summary

Redcliffe Labs is seeking a strategic and results-driven Brand Partnership Manager/Senior Manager to lead cross-brand alliances that drive customer engagement, quality collaborations, and business growth. The ideal candidate will bring 4–5 years of proven experience in building high-impact brand partnerships, with a sharp eye for quality, innovation, and measurable outcomes.

Key Responsibilities

Strategic Partnership Development

• Identify, evaluate, and secure quality-driven cross-brand partnerships for product selling, joint promotions, and customer engagement programs.
• Build a strong pipeline of relevant partners that align with Redcliffe’s brand values and business objectives.
  
  

End-to-End Partnership Management

• Drive the complete partnership cycle—prospecting, outreach, negotiation, contracting, and execution—while maintaining a high standard of quality and compliance.
• Develop co-branded campaigns, loyalty programs, and collaborative offers that deliver tangible customer value.
  
  

Quality & Customer Engagement

• Ensure all partnerships uphold Redcliffe’s commitment to quality in execution, communication, and customer experience.
• Monitor partner deliverables to guarantee consistent service levels and brand integrity.
  
  

Cross-Functional Collaboration

• Partner with marketing, product, operations, and sales teams to ensure smooth implementation of campaigns and activations.
• Coordinate with internal stakeholders to maintain timely, high-quality execution across all touchpoints.
  
  

Performance & Reporting

• Track key KPIs including partnership ROI, customer engagement metrics, and revenue impact.
• Prepare regular reports with insights and recommendations to enhance quality and efficiency of future partnerships.
  
  

Skills & Competencies

• Communication & Presentation: Exceptional verbal and written communication with the ability to pitch and present ideas effectively.
• Market Contacts: Strong network and connections across key industries to quickly identify and onboard potential partners.
• Collaboration: Ability to work seamlessly across teams and with external stakeholders to drive joint success.
• Innovation: Creative thinking to conceptualize unique partnership opportunities and customer engagement strategies.
  
  

Key Deliverables

• Experience: 4–5 years of proven success in brand partnerships, strategic alliances, or business development.
• Demonstrated ability to deliver high-quality collaborations that improve customer experience and drive measurable results.
• Strong negotiation and relationship management skills with a data-driven approach.
• Ability to thrive in a fast-paced, growth-oriented environment while maintaining excellence and quality standards.
  
  

Preferred Profile

• MBA/PGDM in Marketing, Business Development, or a related field (preferred but not mandatory).
• Established network of brand and agency contacts, especially in healthcare, wellness, lifestyle, or consumer-focused industries.
• Experience in creating quality-led customer engagement initiatives through cross-brand tie-ups.
  
  

Brand Partnerships,Negotiation & Relationship Management,Cross-Functional Collaboration