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Branding Strategist (Onsite, Night Shift, Lahore, PKR Salary)
JOB_REQUIREMENTS
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Requirements:
- 2–4 years of experience in brand strategy, marketing, or positioning
- Bachelors degree in Marketing, Business, Communications, or a related field
- Strong expertise in branding, positioning, and storytelling
- Experience creating and executing brand strategies
- Excellent written and verbal communication skills
- Analytical mindset with creative problem-solving abilities
- Experience working with cross-functional teams
- Experience in tech, startup, or multi-brand environments
- Understanding of digital marketing, growth, and funnels
- Experience working with international markets
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Familiarity with tools like Notion, Figma, or Miro
- Define and own brand positioning, messaging, and narrative
- Develop brand voice, tone, and comprehensive brand guidelines
- Conduct audience, market, and competitor research to inform strategies
- Translate business objectives into strong brand strategies
- Ensure brand consistency across websites, apps, social media, and campaigns
- Collaborate with designers and content teams to execute brand strategy
- Support rebranding initiatives and product/brand launches
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Measure brand impact and continuously refine strategy
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