Branding & Wayfinding Manager

As Branding & Wayfinding Manager, you will design and deliver comprehensive signage strategies for large-scale event environments. Using event maps and layouts, you'll determine optimal sign placements from parking access and car park allocation to onboarding wayfinding across venue zones. You ll manage briefing, production, delivery, and quality control of signage. The role bridges festival and village areas, ensuring cohesive installation, government compliance, and brand alignment (including Arabic font integration).

What You ll Do

• Interpret event site plans (festival & village) and define strategic placement of directional, identification, and operational signage car parks, festival zones, back-of-house, and VIP areas.
• Draft and manage the signage brief, including Arabic/English typography aligned to brand guidelines, pending final client confirmation on branding scope.
• Oversee signage production: liaise with vendors or internal teams to ensure correct fabrication, delivery, and on-site installation.
• Conduct site supervision during installation, confirming that each sign is correctly placed and meets installation specifications.
• Coordinate across internal operations, event logistics, and external stakeholders (e.g. government compliance, public-private partnerships).
• Maintain project schedules and budgets; adapt to evolving event needs and timelines.
• Ensure signage meets accessibility and safety standards; manage quality assurance onsite.