Business Development Lead

Key Accountabilities:

Daily Sales Report

• Pull raw sales data from system
• Clean and validate data (fix naming, remove duplicates, match SKU codes to master)
• Prepare daily sales report by sector, brand, and price point — covering MTD vs FCST, achievement %, and gap identification
• Track regional performance across 8 warehouses
• Flag underperforming SKUs, zero-stock items, and near-expiry risk
• Distribute report to relevant stakeholders

Market Monitoring & Research

• Track competitor activity, pricing moves, and new launches
• Monitor market trends and customer insights

Sales Performance Review

• Identify gaps and opportunities from daily sales data
• Escalate critical issues (stock-outs, demand spikes, production gaps)

Cross-Department Coordination

• Align daily with Finance, Demand Planning, Supply Chain, and Sales on operational issues
• Follow up on pending actions from other functions

Business Strategy Review

• Assess brand performance against KPIs (ND%, WD%, ROS, Market Share, Margin)
• Classify brands as GROW / FIX / KILL with supporting data

Forecasting Support

• Work with Demand Planning and Finance to align volume and revenue targets
• Participate in S&OP cycle and provide category input

Pricing & Profitability Analysis

• Evaluate price point mix and margin optimization across the portfolio
• Monitor price architecture by brand and SKU

Competitor Benchmarking

• Conduct in-depth competitor analysis (share, pricing, distribution)
• Recommend positioning adjustments

New Product Planning & Execution

• Collaborate with Marketing on product launches and improvements
• Track launch KPIs post-execution

Market Expansion

• Identify distribution gaps by region and channel
• Develop proposals for coverage expansion

Performance Reporting

• Prepare monthly business performance presentations
• Compile data for management reviews

Key Performance Indicators: ND%, WD%, Rate of Sale, Market Share, Gross Margin, Forecast, Report Timeliness

Qualifications:

• Bachelor's degree in business, Marketing, or related field
• 2–4 years' experience in BD, sales planning, or commercial analytics (FMCG preferred)
• Strong Excel and data analysis skills
• Ability to work cross-functionally across Finance, Supply Chain, Marketing, and Sales