Business Development Manager

JOB FUNCTION: The Business Development Manager drives new member acquisition, local community partnerships, and corporate sales across multiple Orangetheory Fitness studios in their assigned market. This role identifies, builds, and maintains revenue-generating relationships, increases external lead flow, and supports studio teams in converting prospects to members. The BDM acts as a brand ambassador, focusing on growth, visibility, and meaningful community engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Business Development & Lead Generation

• Build and execute a DFW-focused business development strategy to drive qualified external leads into studios.
• Develop partnerships with local businesses, residential communities, healthcare providers, schools, apartment complexes, and event organizers.
• Create and maintain a quarterly outreach calendar including pop-ups, tabling events, lunch-and-learns, wellness fairs, and corporate presentations.
• Track, analyze, and report outreach KPIs, conversion trends, and partnership ROI.

Corporate Sales

• Identify and pursue corporate wellness opportunities within DFW companies.
• Present OTF corporate membership options, negotiate agreements, and support onsite enrollment events.
• Maintain relationships with HR, community engagement, and benefits contacts.

Studio Collaboration

• Partner with Studio Managers and Head Coaches to align BD strategy with studio needs and membership goals.
• Provide weekly updates on lead flow, outreach activity, and upcoming events.
• Support studio sales teams in converting externally generated leads.
• Assist with openings, milestone celebrations, and regional events.

Marketing & Brand Visibility

• Represent OTF at local events with professionalism and strong brand alignment.
• Collaborate with regional marketing on digital promotion of partnerships and events.
• Maintain consistent brand messaging in all outreach materials.

Operational Excellence

• Maintain accurate records in Orangebook, MBO, and Portal systems.
• Produce monthly Business Development performance reports with insights and recommendations.
• Manage budget for partnerships, sponsorships, and event materials.

Other

• Must be able to maintain a stationary position 50% of the time.
• Must be able to perform essential job functions with or without reasonable accommodation.
• Other duties as assigned by supervisor.

REQUIRED SKILLS & QUALIFICATIONS

• 2+ years of business development, outside sales, membership sales, or community engagement experience; fitness/wellness industry preferred.
• Strong public speaking, networking, and relationship-building skills.
• Ability to work independently, travel between studios, and attend evening/weekend events.
• Comfortable with KPIs, activity tracking, and CRM tools.
• Reliable transportation and valid driver’s license.

60K-65K base plus monthly & Quarterly Bonuses