Business Education Manager | Professional Products Division

MISSION

• In charge of creating and implementing the PPD Business Education strategy in order to massify Business Education reach in the country, to upskill PPD clients in all physical channels (independent salons, chains, pro-shops, specialty retail), in coordination with Sales team

KEY RESPONSIBILITIES

• STRATEGY
• Creates Business Education strategy respecting the division guidelines and budget
• Creates the annual action plan per channel & customer target
• Localizes global offer and develops complementary local content & formats in coordination with the global team
• COMMUNICATION
• Ensures the Business contents visibility on socials, Access and LPS, contributes to animate the platforms traffic and take care of the business editorial plan
• Develops an innovative & strong communication plan to promote engagement & conversion (CRM)
• COLLABORATION
• Keeps an ongoing relationship with the international teams
• Works together with the Educators, Digital & Sales team in order to find qualitative & quantitative insights, with the aim to increase the customer & sales experience
• In conjunction with the country LSA lead, encourages the Business Education upskilling within the Division, for :
• Internal business educators
• Field force
• Marketing, Education,
• Digital and Sales Teams
• PERFORMANCE
• Defines KPI’s to measure the impact of the Business Education activities on the customers
• MANAGEMENT:
• Reports to the PPD Education Director

KEY INTERACTIONS WITH

• Country education management
• Sales teams
• Brands teams, Activation teams
• PR, Digital teams
• Educators, Business experts
• Orga & Performance Manager
• LBA Global team
• LSA local & Global teams
• Online & content manager

SKILLS

B to B partners needs identification

Data driven decision making

People Development

Coaching conversations

Activation excellence

Business opportunities identification

Business relationship management

Facilitation

Engaging selling to customers / retailers

Omnichannel experience design

Budget management

Performance enablement

Expertise-Based trust building

Professional beauty technique

Professional centric activation