Campaign Manager

About PakEnergy:
PakEnergy is a growing fast-paced company with cool products. Expect to learn, to be challenged, and to have fun. We're a trusted partner to more than 1,900 oil & gas firms, helping our customers innovate with confidence. Our mission is to simplify the hardest problems, automate operations, and help our customers maximize their profitability. To do that, we need exceptional people on our team.

Position Overview

The Campaign Manager will own the full lifecycle of lead-generation campaigns—strategy, execution, measurement, and optimization. This role is focused on driving measurable outcomes: increasing Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline contribution, and return on marketing investment (ROMI). Success in this role requires a data-first mindset, mastery of modern marketing technology, and the ability to align campaign execution tightly with sales objectives.

Objectives of the Role

• Develop campaigns that deliver measurable impact on pipeline growth and revenue contribution.
• Drive campaign performance using KPIs such as MQL volume, SQL conversion rates, cost per lead (CPL), pipeline created, and influenced revenue.
• Leverage the latest marketing tools, automation platforms, and AI-driven insights to optimize targeting, personalization, and campaign performance.
• Collaborate with product marketing, sales, and revenue operations to ensure campaigns align with business priorities and accelerate deal progression.
• Continuously test, analyze, and refine campaigns to maximize ROI and pipeline velocity.

Key Responsibilities

• Campaign Strategy & Execution: Plan, launch, and manage integrated campaigns across digital channels (email, paid media, ABM, webinars, content syndication, and SEO/SEM).
• Performance Optimization: Implement testing strategies (A/B, multivariate) to improve conversion rates and maximize ROI.
• Targeting & Segmentation: Use advanced segmentation and personalization to engage key personas in the energy industry (operations leaders, engineers, IT stakeholders, executives).
• Analytics & Reporting: Track campaign KPIs in real time using marketing automation and BI tools; deliver insights and recommendations to stakeholders.
• Technology & Tools: Champion the use of cutting-edge platforms (e.g., HubSpot, Marketo, Salesforce, Demandbase/6sense, LinkedIn Ads, Google Ads, intent data providers) to increase campaign effectiveness.
• Cross-Functional Collaboration: Partner with sales to ensure lead handoff, pipeline follow-up, and closed-loop reporting are seamless.
• Budget & Resource Management: Manage campaign budgets effectively, ensuring investments deliver measurable pipeline impact.
• Market Awareness: Stay on top of industry trends, competitor activities, and emerging marketing technologies to continuously evolve tactics.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B campaign marketing with a proven track record of driving measurable pipeline and revenue results.
• Strong expertise in multi-channel demand generation (email, paid digital, ABM, events, and content syndication).
• Proficiency with modern marketing technology stacks, including CRM, marketing automation (HubSpot), and ABM/intent platforms (6sense, Demandbase, Bombora).
• Advanced skills in campaign analytics, attribution modeling, and data-driven decision making.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong collaboration and communication skills to work cross-functionally with sales, product, and creative teams.

Preferred Skills

• Master’s degree in Marketing, Business Administration, or related field.
• Certifications in demand generation, marketing automation, or ABM platforms.
• Deep knowledge of SEO/SEM, paid search/display, and conversion rate optimization.
• Experience scaling campaigns in the SaaS or oil & gas industry.
• Familiarity with AI-powered marketing tools for content, targeting, and performance optimization.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Some travel may be required for on-site client visits & training.

Benefits: PakEnergy offers a casual business work environment, generous PTO, and a competitive compensation structure that includes sales commissions, paid health insurance and a 401(k)-retirement plan. We have a positive culture designed around the philosophy of mutual respect and the challenge of contributing to the continued success of our organization. PakEnergy is dedicated to individual growth opportunities, and we would love the opportunity to discuss with you in more detail!