Category Brand Manager

Overview

You are responsible for identifying, onboarding, and scaling high-demand brands across the portfolio. This is a demand-first role — grounded in data, not gut. You do not control pricing; you win by choosing the right brands, structuring the right partnerships, and scaling them fast.

What You’ll Do

• Identify high-demand brands using quantitative signals (search trends, marketplace data, social velocity, competitor benchmarking)
• Build a continuous pipeline of new brands across existing and new departments
• Lead end-to-end onboarding of brands — prioritizing marketplace and consignment models
• Structure commercial terms that minimize inventory risk and maximize assortment breadth
• Work with Digital, Content, and Marketing teams to launch and scale brands effectively
• Track brand performance (traffic, conversion, sell-through proxies, contribution) and act quickly
• Continuously refine the portfolio — onboard aggressively, prune ruthlessly
• Collaborate with supply chain and operations to ensure smooth onboarding and availability
• Support strategic outright buys only where justified by clear demand signals

What Good Looks Like

• You consistently bring in brands customers are already searching for
• You reduce inventory risk while expanding assortment
• You move fast — onboarding in weeks, not months
• You think in data, not opinions
• Your portfolio feels fresh, relevant, and commercially sharp