Category Manager, Flowers

About noon

noon, the region's leading consumer commerce platform. On December 12th, 2017, noon launched its consumer platform in Saudi Arabia and the UAE, expanding to Egypt in February 2019. The noon ecosystem of services now marketplaces for food delivery, quick commerce, fintech, and fashion. noon is a work in progress; we’re six years in, but only 5% done.

noon’s mission: Ring every doorbell, every day.

About the Role

We are looking for an experienced and hands-on Category Manager to lead the setup, growth and end-to-end management of the Flowers category across the UAE and Saudi Arabia. This is a high-impact role for someone who deeply understands the regional flowers market and is excited to build and scale a category from the ground up.

The ideal candidate is commercially strong, execution-focused, and comfortable being close to the day-to-day operations - someone who can define strategy but is equally willing to roll up their sleeves to make things happen on the ground.

Key Responsibilities

• Own the end-to-end category management for Flowers across UAE and KSA, including strategy, assortment, pricing, supplier management, and performance tracking
• Set up and scale the Flowers category from scratch, ensuring strong market fit, availability, quality, and competitiveness
• Develop and manage the supplier ecosystem, including sourcing, onboarding, negotiations, commercials, and ongoing relationship management
• Leverage strong understanding of the local and regional flowers market, including seasonality, sourcing patterns, pricing dynamics, customer preferences, and competitive landscape
• Drive category growth through optimized assortment planning, margin management, and pricing strategies
• Work closely with supply chain and operations teams to ensure smooth fulfillment, quality control, and timely delivery, given the perishable nature of the category
• Collaborate with marketing and commercial teams to support launches, campaigns, promotions, and key trading moments
• Monitor category KPIs including sales, margins, availability, waste, and customer satisfaction, and take corrective actions where needed
• Stay closely involved in execution, problem-solving, and continuous improvement of category processes
• Identify opportunities to innovate, expand selection, and improve the customer experience across both markets

Qualifications:

• Proven experience managing the Flowers category or fresh/perishable categories (flowers strongly preferred)
• Strong knowledge of the UAE and/or Saudi Arabia flowers market, including suppliers, pricing, and operational considerations
• Experience building or scaling a category, ideally in e-commerce, retail, FMCG, or quick commerce
• Highly hands-on and execution-driven, with the ability to manage both strategic and operational aspects of the role
• Strong commercial acumen with experience in negotiations, margin optimization, and performance management
• Comfortable working in a fast-paced, ambiguous environment and making data-driven decisions
• Strong stakeholder management skills and ability to work cross-functionally
• Excellent communication and problem-solving skills