Channel Sales Manager

We are looking for a motivated and energetic Channel Sales Team Lead with 3+ years of experience in travel or retail sales. The role involves driving sales through Preferred Sales Agents (PSAs), franchise partners, and company-owned stores , while supporting marketing and regional sales initiatives. The ideal candidate will be responsible for guiding a small team/partner network, ensuring revenue growth, and assisting in MICE (Meetings, Incentives, Conferences, and Exhibitions) sales activities.

Key Responsibilities

Channel Sales & Partner Management

• Assist in developing and executing strategies to grow sales through PSAs, franchise partners, and retail stores.
• Manage day-to-day coordination with channel partners and ensure alignment on business goals.
• Train and guide PSAs/franchise staff on products, sales techniques, and customer engagement.
• Track partner performance and support them in achieving sales targets.

Business Development & Revenue Growth

• Support the expansion of the PSA and franchise partner network within assigned regions.
• Drive sales conversions in holiday packages, group tours, and travel solutions.
• Meet monthly/quarterly revenue targets in collaboration with channel partners.
• Identify local business opportunities and share market insights with the regional manager.

Regional Sales & Marketing Support

• Execute local marketing and promotional activities to boost walk-ins and leads.
• Assist in planning and coordinating MICE activities (corporate groups, conferences, etc.).
• Work closely with the regional sales manager to support campaigns and activations.

Customer Experience & Relationship Management

• Ensure partners deliver a seamless customer experience aligned with company standards.
• Resolve customer queries/escalations from channel partners in a timely manner.
• Maintain strong relationships with PSAs and franchise owners to ensure long-term engagement.

Key Requirements

Experience

• 3–5 years of experience in sales, preferably in travel, retail, or franchise/channel sales.
• Exposure to managing travel agents, PSAs, or franchisee models is an advantage.
• Hands-on experience with holiday packages, MICE, or travel retail sales preferred.

Skills & Competencies

• Strong sales and negotiation skills with a target-driven approach.
• Good communication and relationship management abilities.
• Ability to train, motivate, and support partners/teams for higher productivity.
• Familiarity with travel products, destinations, and industry practices.
• Proficiency in MS Office and CRM/sales reporting tools.

Additional Requirements

• Willingness to travel locally/regionally to manage PSAs and franchise partners.
• Self-motivated, with the ability to work under minimal supervision.

Compensation & Benefits

• Competitive salary with sales-linked incentives.
• Travel allowances and business reimbursements.
• Fast-track career growth into managerial roles within the organization.