Chief Commercial Officer

Role Purpose

To lead Omantel’s commercial agenda, accountable for defining how the company competes, grows, and monetizes across Consumer and Enterprise markets by shaping commercial direction, revenue models, and market execution frameworks that translate demand into sustainable value.

Position Information

• Unit: Commercial
• Line Manager: Chief Commercial and Operating Officer (CCOO)
  
  

Minimum Role Requirements

• Bachelor in relevant discipline
• 15 years of relevant experience with at least 7 years in a management position
  
  

Key Accountabilities

• Own Omantel’s commercial direction and market positioning across Consumer and Enterprise
• Communicate commercial strategy and results with the Board and executive team.
• Drive cross-functional collaboration with network, product, finance, legal and operations teams.
• Define how the company competes across segments, channels, and customer groups
• Ensure a coherent, enterprise-wide commercial approach rather than fragmented segment strategies
• Identify and shape growth opportunities across products, services, segments, and partnerships
• Actively incorporate emerging technologies, digital platforms, and new business models into commercial strategy
• Translate market insight into scalable commercial opportunities
• Define revenue models, monetization approaches, and value realization mechanisms
• Ensure margin discipline and pricing coherence across the business
• Balance growth ambition with commercial sustainability
• Set enterprise frameworks for demand generation, campaigns, channels, and go-to-market execution
• Ensure alignment between Consumer and Enterprise demand strategies
• Provide clear direction to MarCom and segment leaders on commercial priorities
• Lead and align VP Consumer and VP Enterprise
• Ensure segment strategies and execution plans are aligned with enterprise commercial direction
• Hold segment leadership accountable for revenue, growth, and commercial performance
• Maintain strong working understanding of technology capabilities, digital platforms, and emerging tech
• Shape commercial ambition in line with delivery feasibility and platform potential
• Partner with the CTO to translate technology capabilities into viable commercial propositions
• Define commercial KPIs, targets, and performance standards
• Review performance at enterprise and portfolio level, not activity level
• Escalate execution constraints or delivery risks through the CCOO
• Define customer value propositions from a commercial and market perspective
• Ensure consistency of value, pricing, and treatment across segments
• Partner with CeX to ensure commercial decisions reinforce desired customer outcomes
• Build a strong commercial leadership bench and succession pipeline
• Promote data-driven decision-making, market discipline, and accountability
• Foster a growth-oriented, commercially agile culture
• Operate as a core execution peer to the CTO under the CCOO
• Align commercial ambition, priorities, and sequencing through the CCOO
• Support integrated Core Business execution and results delivery
  
  

Key Competencies

Leadership

• Assertiveness and Conflict Resolution
• Fostering Learning and Development
• Inspiring and Leading Others
• Leading Change and Cultivates Innovation
• Visioning and Alignment
  
  

Behavioural

• Drives Achievements
• Ethics & Compliance
• Timely Decision - Making
  
  

Technical

• Corporate Customer Sales Strategy
• Sales Performance Management