Communications Coordinator

Competitive Compensation – Impressive Benefits – Potential for Growth – Work/Life Balance
Now hiring in Charlotte, Mint Hill, and Matthews area!

Anticimex Carolinas is seeking a skilled and proactive Communications Coordinator to join our team.

The Communications Coordinator will be responsible for managing all aspects of email marketing campaigns, including commercial and residential email workflows, customer journey optimization, and SMS marketing. The ideal candidate will have a strong understanding of email marketing best practices, excellent communication skills, excellent writing skills, and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

• Develop and execute comprehensive email and SMS marketing campaigns via our CRM platform to support business objectives and goals, including content creation, scheduling, and optimization.
• Create and manage email and SMS marketing calendars, ensuring timely delivery of campaigns.
• Implement customer journey initiatives, including welcome emails and lead nurturing workflows, to enhance engagement and conversion rates.
• Collaborate with cross-functional teams to design and build email templates and SMS text verbiage that are on-brand and visually appealing.
• Utilize email marketing tools such as Never Bounce, Zoom Info, Mailchimp, Sales Message, and HubSpot to streamline campaign management and improve deliverability.
• Manage subscriber lists and segmentations, ensuring accurate and up-to-date data.
• Analyze and report on email campaign performance, providing insights and recommendations for improvement.
• Monitor industry trends and best practices to identify opportunities for innovation and optimization.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
• Manage relationships with email and SMS service providers and other vendors.
• Stay up-to-date with email and SMS marketing software and technologies, making recommendations for adoption or upgrades.
• Collaborate with internal stakeholders to integrate email and SMS marketing with other marketing channels and initiatives.
• Communicate campaign objectives, timelines, and deliverables to key stakeholders (i.e., Senior management team, sales, etc.), and provide instructions for use or promotion.

Requirements:

• Bachelor's Degree in Marketing, Communications, or related field.
• 1-3 years of digital / email marketing experience.
• Proficient in email automation platforms e.g Mailchimp, Hubspot.
• Experience with A/B testing and optimization.
• Familiar with email best practices (CAN-SPAM, GDPR, etc.)
• Experience with Google Analytics and/or CRM reporting.
• Ability to execute email campaigns from start to finish.
• Excellent project management skills.
• Highly organized and detail-oriented.
• Experience with HTML and CSS for email templates.
• Excellent verbal and written communication skills.

Additional Skills:

• Knowledge of the digital media landscape and strong organizational skills to manage various platforms and partners across multiple brands
• Ability & desire to work collaboratively within a fast-paced, agile, team environment
• Ability to analyze data & information and synthesize it into actionable insights that will drive strategy
• Capability to manage multiple brands Independent, self-starter who is curious and comfortable asking questions
• Comfortable working within tight deadlines
• Excellent communication and teamwork abilities to collaborate effectively with colleagues
• Excellent communication skills: verbal, writing and proper email etiquette
• Exceptional organization and time management skills
• Ability to prioritize and manage multiple projects with budget restrictions, invoices and creative deadlines Strong problem-solving skills to address challenges and find solutions
• Must be hardworking and can take direction
• Resourceful team player with the ability to dive in head-first to do whatever is needed to get results

EOE

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person