Responsibilities/Qualifications:
We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.
This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.
Key Responsibilities:
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Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
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Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
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Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
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Meet or exceed monthly and quarterly referral targets as defined by leadership.
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Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
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Provide feedback on market trends and competitor activity to inform strategic decisions.
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Represent the company professionally at community events, health fairs, and networking meetings.
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Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
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Flexibility to help in our capacities as needed
Key Performance Indicators (KPIs):
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# of Qualified Referrals per Week/Month
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Conversion Rate of referrals to active clients
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Revenue Generated from referral sources
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# of Weekly In-Person Visits/Hours Logged at assigned facilities
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# of New Referral Relationships Established per Quarter
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Client satisfaction and feedback from referred cases
Qualifications:
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3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
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Proven track record of meeting or exceeding referral quotas
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Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
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Excellent communication, networking, and presentation skills
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Self-motivated, proactive, and results-focused
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Ability to work independently and manage your schedule effectively
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Valid driver’s license and reliable transportation required
Compensation:
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Competitive base salary
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Performance-based bonuses tied to referral volume and revenue generation
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Mileage reimbursement and expense coverage for community visits
Benefits:
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Opportunities for advancement
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Medical, dental, and vision insurance
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Employee recognition events
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Paid time off