Content Authoring Specialist

The Content Authoring Senior Specialist is responsible for creating, managing, and optimizing digital content across websites, mobile app, and self-service digital channels. The role ensures content accuracy, consistency, and alignment with the Company’s brand voice while enhancing customer engagement and overall digital experience through data-driven content improvements. This position works closely with Marketing, Product, and Customer Experience teams to support digital campaigns, customer journeys, and SEO performance.

Responsibilities:

• Manage the end-to-end content lifecycle across web, app, and self-service platforms, ensuring accuracy, consistency, and brand alignment.
• Create, publish, and maintain digital content including banners, offers, FAQs, and product pages using CMS tools, while ensuring UX and visual consistency.
• Collaborate with Marketing, Product, and CX teams to align content with digital campaigns, customer journeys, and segment-specific strategies.
• Review and validate all live content to ensure compliance, accuracy, localization, and quality assurance standards.
• Support digital campaigns through timely content updates and enhancements across channels.
• Leverage analytics and SEO insights to continuously optimize content performance and improve customer engagement.
• Ensure adherence to content governance, version control, and best practices across digital platforms.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 7+ years of experience in digital content authoring, content management, or a similar role.
• Hands-on experience with CMS platforms such as Adobe Experience Manager (AEM), WordPress, Sitecore , or equivalent tools.
• Working knowledge of basic HTML/CSS .
• Strong understanding of SEO best practices, content analytics, and UX principles.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.