Content Creator

Description

Foothills Marine is a family owned boat dealership in Morganton, NC. The dealership is a nationally recognized sales leader for Skeeter, Nitro, Phoenix, Tracker, Tidewater, Sportsman, Godfrey, SunTracker, Regency, Tahoe, Mako, and more.

If you are a highly motivated marketing professional who is passionate about boating, we may have a place for you. We operate at a very fast pace in a quaint, slower paced community in the beautiful foothills of NC.

We utilize a team approach to offering the very best customer service in the industry. We are in search of our next marketing team member to help achieve next level goals.

For this position, we will consider candidates who are looking for flexible / less than full time hours.

Learn more about working at Foothills Marine by following this link: https://youtu.be/5ySrLkuHqDk?si=WV_flTWPUgc5eKlX

Key responsibilities:

Content Creation & Video Production

• Film, edit, and produce engaging content including Instagram Reels, TikToks, and YouTube Shorts
• Capture high-quality boat photos and social media videos in showroom, on-water, and event settings
• Create intentional, strategic content aligned with current campaigns and promotions
• Assist in developing recurring content series such as “FAQ Friday” (topics like boat buying, engine break-in, financing, etc.)

Social Media Management

• Manage daily posting across platforms including Instagram, Facebook, TikTok, and YouTube
• Write compelling captions and email copy that align with brand voice and marketing goals
• Maintain consistent story posting and real-time content updates
• Support the use of QR codes on boats to connect in-store traffic with digital content

Outreach & Community Engagement

• Support community outreach efforts including local events, partnerships, and sponsorships
• Assist with outreach to events and sponsors to expand brand presence
• Help execute grassroots marketing initiatives that drive awareness and engagement

Marketing Execution & Collaboration

• Work closely with the Marketing Director to execute campaigns and content strategies
• Collaborate with sales, service, and leadership teams to capture authentic, on-brand content
• Support promotion of inventory, dealership events, and seasonal campaigns

Analytics & Performance Tracking

• Track social media performance, ad spend, and engagement analytics
• Assist in maintaining a clear, organized marketing budget for campaigns and content
• Identify trends and insights to improve content performance and reach

Required skills:

• Experience in social media management and/or content creation
• Strong video editing skills (CapCut, Adobe Premiere, or similar)
• Comfortable filming content and directing others on camera
• Strong understanding of Instagram, TikTok, Facebook, and YouTube platforms
• Organized, detail-oriented, and able to manage multiple projects
• Creative mindset with a strong sense of storytelling

Preferred (Not Required) Skills:

• Experience in marine, automotive, or outdoor lifestyle industries
• Photography and/or drone experience
• Familiarity with CRM tools, QR integrations, or lead tracking systems

What Success Looks Like

• Consistent output of high-quality, engaging video content
• Growth in social media reach, engagement, and followers
• Strong execution of campaigns, outreach efforts, and brand initiatives
• Increased showroom traffic and lead generation through social channels

Why Join Us

• Work directly with the Marketing Director in a fast-paced, creative environment
• Hands-on experience building a brand through content and community
• Opportunity to create lifestyle-driven, on-the-water content
• Be part of a team that values creativity, execution, and growth

Benefits

• Hourly Pay
• Vacation pay
• Matching IRA
• Health Insurance
• Employee purchase program

Pay: $18.00 - $22.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan

Work Location: In person