Content Executive

Designation: Content Executive

Central Function: Marketing

Location: Dubai, UAE

Reporting to: Head of Content

About SUMWON STUDIOS

SUMWON STUDIOS is building the next generation of global fashion brands - fast, digitally native, and culturally relevant. Home to brands including MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ and KiZN, we combine deep expertise in product, performance and brand with SHEIN’s world-class infrastructure to scale globally at speed.

The Role

This role sits at the intersection of marketing channels, creative performance, and AI-supported optimisation. The Content Executive will manage day-to-day marketing activity while using performance data and AI tools to scale what works, improve creative efficiency, and support a disciplined testing approach.

Key Responsibilities

Creative Briefing & AI-Led Testing

• Write clear, performance-led creative briefs for concepts, hooks, formats, and iterations
• Use AI and creative analysis tools (e.g. Motion, Foreplay) to identify patterns and opportunities
• Translate insights into structured test plans and clear next steps for the graphic designers team as well as the content production team
• Work closely with creative and social teams to brief, feedback, and iterate quickly

Optimisation & Scaling

• Analyse creative and audience performance to identify scalable winners
• Apply learnings to improve early-stage metrics such as hook rate, CTR, and hold rate
• Support creative scaling through iteration, not just increased volume
• Help improve creative efficiency using automation and AI where it adds real value

Ways of Working

• Act as a connector between performance, creative, and e-commerce teams
• Follow and contribute to testing and briefing frameworks
• Keep performance insights and learnings clearly documented

What Success Looks Like

• Campaigns are launched cleanly and optimised consistently
• Creative briefs are clear, data-led, and easy to execute against
• AI and tools are used to improve speed and decision-making, not complexity
• Testing and scaling are structured, with learnings applied quickly

What you’ll bring

• 1-3 years’ experience in marketing content, ideally within e-commerce
• Strong interest in AI, optimisation, and performance-driven scaling
• Familiarity with creative analysis tools such as Motion and Foreplay
• Confident working with data and turning insights into actions
• Clear communicator who can move fast and stay organised

Nice to Have

• Fashion or fast-moving e-commerce experience
• TikTok Ads experience
• Experience working with in-house creative teams

What we'll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.