Content Manager

Salary Range: $80k - $95k

Type:Full time

Location: Denver, CO // Onsite

Schedule: Monday - Friday

Benefits: Health insurance (medical, dental, vision), PTO, 401(k) match, profit sharing.

Reports to: Marketing Manager

Application Deadline: Applications will be accepted on a rolling basis until the position is filled

About Sarah O.

We believe every piece tells a story, one as unique as the person wearing it. Sarah O. is a woman-owned fine jewelry company known for our distinctive designs, ethically sourced materials, and thoughtful craftsmanship. Our collections blend timeless elegance with modern artistry, featuring everything from alternative bridal pieces to custom creations that celebrate life’s most meaningful moments.

We take pride in our collaborative, creative, and customer-focused culture. Whether designing in the studio, helping clients find their perfect ring, or crafting bespoke pieces that capture personal milestones, our team is passionate about creating jewelry that inspires connection, confidence, and joy.

Join us in bringing authenticity to the world of fine jewelry, one story at a time.

What You’ll Do

As part of our ongoing growth, Sarah O Jewelry is excited to introduce a new role on our marketing team: Content Manager. This position was created to support our expanding brand and content needs across digital channels. The Content Manager will lead Sarah O Jewelry’s content marketing efforts, playing a key role in shaping how we tell our brand story, connect with our audience, and drive both traffic and sales.

As Content Manager, you'll oversee content strategy and execution for email marketing, blog and SEO content, and social media. You'll work closely with our Marketing Director, Brand Marketing Manager, and external creative partners to bring campaigns to life. This is a great opportunity for someone who combines strong writing and storytelling skills with an analytical mindset and a passion for jewelry, fashion, and lifestyle content.

Content Strategy & Development

• Own and manage an integrated content calendar across email, blog, SEO, and social media
• Develop content that aligns with product launches, seasonal campaigns, and broader brand goals
• Ensure consistency in voice, tone, and visual storytelling across all channels
• Define and implement a strategy for when and how to authentically incorporate the founder’s voice into content, ensuring alignment with brand values and audience expectations
• Collaborate with creative and production teams to promote products that are in stock, performing well, and aligned with customer demand and marketing goals
• Manage the content marketing budget in collaboration with the Marketing Director, allocating spend across external vendors, influencer partnerships, paid tools, and creative resources
• Track content-related expenses and ensure projects stay within budget while maximizing impact and ROI
• Evaluate the cost-effectiveness of content partnerships and tools, making recommendations for improvement or reallocation

Email Marketing (via Klaviyo)

• Plan and work with partners to write, build, and schedule email campaigns focused on storytelling, product features, and promotions
• Segment audiences and conduct A/B testing to optimize performance
• Analyze campaign metrics and refine strategies based on insights

SEO & Blog Content

• Oversee creation and optimization of blog content in alignment with SEO best practices
• Collaborate with external SEO partners to improve search visibility and rankings
• Track blog performance and continuously refine the content strategy based on performance data

Influencer & Partnership Management

• Identify, build, and manage relationships with influencers and content creators who align with our brand values and aesthetic
• Coordinate influencer campaigns to support product launches, promotions, and brand storytelling
• Oversee content deliverables, usage rights, and performance metrics to ensure alignment with goals and ROI

Social Media Oversight

• Manage and evolve our content strategy for platforms like Instagram, TikTok, and Pinterest
• Plan and schedule content, working closely with the Brand Marketing Manager on visual assets and messaging
• Prepare to mentor and lead a junior social media specialist as the team grows

Performance Monitoring & Reporting

• Track KPIs related to traffic, engagement, acquisition, and revenue
• Use data to identify opportunities for optimization and content innovation
• Present key findings and content performance insights to the broader marketing team and senior leadership

What We’re Looking For

• Bachelor's degree in marketing, journalism, public relations, communication, or related field
• 5+ years of experience in content marketing, digital marketing, or related field
• Excellent writing and editing skills with a keen eye for brand tone, storytelling, and detail
• Proven ability to create strategic content plans and manage projects from concept to execution
• Solid understanding of SEO principles and email marketing best practices
• Familiarity with Shopify or social commerce tools (Meta Shop, Pinterest product pins)
• Strong communication and collaboration skills; able to work cross-functionally with internal and external partners
• Familiarity with Canva, basic photo/video editing, and short-form content (Reels, TikTok). Experience with HTML, Adobe Photoshop and other content creation tools is a plus.
• Highly organized, proactive, and capable of managing multiple timelines and priorities in a fast-paced environment
• Proactively seeks out knowledge and opportunities for personal and professional growth
• Previous experience in a DTC, retail, jewelry, or fashion brand is a plus

Tools & Platforms

• Email Marketing: Klaviyo
• Website & eCommerce: Shopify
• SEO: SEMrush (or similar), Google Analytics
• Project Management: Asana
• Social Media Platforms: Instagram, TikTok, Pinterest, Hootsuite, Sprout Social, Planoly

How to Apply

Send your resumé to hiring@sarahojewelry.com and tell us why you're excited about bringing Sarah O. to life.

Sarah O. is an equal opportunity employer, passionately committed to equitable hiring and boldly dedicated to diversity in our work and teams. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniformed service member status, disability, or any other characteristic protected by law. We strongly encourage individuals from all backgrounds to apply. Even if you don’t meet every single requirement, you might be the right candidate for this or other roles.

Job Type: Full-time

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Work Location: In person