Content Manager

Designation: Brand Content Manager

Brand: BALR.

Location: Dubai, UAE

About BALR.

BALR. is a premium lifestyle brand that blends luxury fashion, sports culture, and digital influence into a globally recognised identity. Known for its distinctive aesthetic and connection to elite performance, BALR. represents ambition, success, and modern luxury.

Now part of Sumwon Studios, BALR. is entering an exciting new phase of global expansion while staying true to its bold and aspirational DNA.

The Role

We are looking for an experienced and driven Content Manager to take full ownership of BALR.’s content strategy and execution. This is a full-cycle role that covers everything from strategy and planning to production and performance analysis. You will be responsible for shaping the creative direction, leading the end-to-end content process, and ensuring that everything produced under the BALR. brand is distinctive, relevant, and impactful.

You will create the content roadmap, build systems that deliver high-quality output efficiently, and manage a team that brings ideas to life across digital and social platforms. This position requires a balance of strategic thinking, creative leadership, and hands-on execution.

The ideal candidate will have at least 5-7 years of experience in content or brand marketing, ideally within fashion, lifestyle, or sports-luxury brands.

Key Responsibilities

• Develop and own BALR.’s full content strategy, from concept to delivery, across all platforms and channels
• Build, lead, and inspire a cross-functional content team, including video, design, copy, and social media
• Oversee and manage the entire content lifecycle - strategy, planning, creation, distribution, and performance tracking
• Maintain a consistent brand voice, visual identity, and premium storytelling approach across all content formats
• Produce and optimise content for Instagram, TikTok, YouTube, and emerging digital platforms
• Partner closely with brand, product, and growth teams to ensure creative aligns with business goals and performance metrics
• Use data and insights to continuously refine content direction and output
• Integrate AI and digital tools into content workflows to accelerate ideation, production, and localisation
• Collaborate with external creators, athletes, and cultural figures who align with BALR.’s brand ethos
• Ensure the BALR. brand remains culturally sharp, trend-relevant, and globally resonant

What you’ll bring

• 5-7 years of experience in content management, brand marketing, or creative leadership
• Proven success in developing and delivering full-cycle content strategies for fashion, lifestyle, or sports-luxury brands
• Experience managing creative teams and content pipelines from idea through production and performance
• Strong understanding of digital storytelling, social media engagement, and cross-channel brand building
• Deep knowledge of how culture, sport, and fashion intersect with consumer behaviour
• Ability to balance creativity with commercial results and performance metrics
• Strong leadership, organisation, and communication skills
• Familiarity with AI-driven tools and processes for creative enhancement
• Entrepreneurial mindset with the ability to thrive in a fast-moving environment