Content Marketing Coordinator

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500
large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do
business.

We also provide year-round online platforms where companies showcase their businesses and products
and buyers conduct research, generating valuable leads, and we provide data and digital content that
supports the flow of knowledge and transactions in markets.

This role is based in our Boulder office.

The content marketing coordinator will play a key role in supporting the content marketing team and its execution of revenue-driving programs across media and events platforms. Working together with content marketing and sales team members, the content marketing coordinator will help to support the planning, development, and marketing of a range of branded content programs. The right candidate will have a keen eye for detail, strong organization, writing and communication skills, a hands-on, jump-in where needed attitude and be curious about the natural products industry.

Job responsibilities

• Helps write and proof landing page copy for client programs, focusing on optimizing engagement.
• Manages client programs, asset details and schedules for content marketing team.
• Keeps an eye to program metrics and creates end-of-program reports for sales team.
• Manages details and functions as content marketing team liaison for key content marketing programs at Expo West.
• Monitors program spreadsheets for deadlines and asset performance.
• Develops industry knowledge with an eye to trends around topics related to sustainability, CPG brands, dietary supplements, health and wellness, and more.
• Writes emails, newsletters and marketing copy for client programs.
• Supports the production and marketing of videos, podcasts and webinars.
• Develops and writes social media content for client programs.
• Supports diversity efforts across the content team, supporting an inclusive environment and using New Hope Network’s content platforms to educate on justice, equity, diversity and inclusion.
• Works closely with Content Marketing Director and Manager to help conceptualize and support program direction and content for client programs.
• Travels to Natural Products Expo, clients and other industry travel as needed.

Education and/or experience

• Bachelor’s degree (BA), preferably in journalism, communications or digital media.
• Digital content publishing experience, preferably in B2B media and/or within the natural products community.
• Editing and writing experience.

Knowledge, skills and abilities

• Excellent written and verbal communication skills
• Excellent organizational skills
• Collaborative mindset
• Desire to foster a diverse and inclusive workplace
• Ability to manage multiple programs at once
• Proficiency in various social media platforms
• Strong SEO skills

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The pay for this role is $55,000-$60,000

This posting will expire on 10/20

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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