Content Marketing Lead

We are looking for a Content Marketing Lead to own and scale our content function end-to-end. This is a player-coach role: you'll set the strategy, build the editorial calendar, and personally produce high-impact content — while also hiring, managing, and developing a team of writers, SEO specialists, and freelance contributors.

You'll work cross-functionally with growth, sales, and product teams to ensure content drives pipeline, builds brand authority, and supports the full buyer journey — from top-of-funnel organic discovery to bottom-of-funnel sales enablement. The ideal candidate is equal parts strategist, writer, and people leader.

Key Responsibilities

Content Strategy & Thought Leadership

• Define and own the content marketing strategy aligned with growth objectives, brand positioning, and target verticals
• Develop and maintain a quarterly editorial calendar spanning blog, thought leadership, gated assets, email, social, and partner content
• Research and write long-form thought leadership content on industry trends, emerging technologies, and market shifts
• Identify and build relationships with key industry publications for contributed content and earned placements

Team Management & Development

• Recruit, onboard, and manage a content team of ~10+ members including in-house writers, an SEO specialist, and freelance contributors
• Set clear goals, KPIs, and quality standards; run regular 1:1s, editorial reviews, and performance check-ins
• Establish editorial guidelines, brand voice documentation, and content SOPs
• Coach and mentor team members on B2B writing best practices, SEO fundamentals, and commercial storytelling
• Manage freelance and agency relationships — brief creation, quality control, budget tracking, and output review

SEO & Organic Growth

• Lead keyword research, topic cluster development, and pillar page strategy to drive organic traffic and qualified lead generation
• Conduct competitive content analysis to identify gaps and ranking opportunities
• Collaborate with growth/performance marketing to align content with demand generation and paid campaigns
• Monitor and report on organic performance: rankings, traffic, engagement, and content-attributed pipeline

Sales Enablement & Product Marketing Content

• Create and maintain sales collateral: battle cards, competitive comparison sheets, solution briefs, one-pagers, and case studies
• Translate complex product capabilities into clear, benefit-driven messaging for different buyer personas
• Support ABM campaigns with tailored content for target accounts
• Develop email sequences, landing page copy, and ad copy with the performance marketing team
• Build and maintain an internal content library accessible to sales, partnerships, and customer success

Content Operations & Performance

• Own end-to-end content production workflow: ideation, briefing, writing, editing, design coordination, publishing, and distribution
• Repurpose long-form content into multi-format assets: LinkedIn posts, social threads, infographics, webinar scripts, and short-form video scripts
• Track content performance across the funnel and iterate based on data
• Manage content tools and platforms and recommend improvements to the content tech stack

Required Qualifications

• 5+ years of B2B content marketing experience with at least 2 years in a leadership or team management role
• Proven track record of building and managing a content team (in-house writers, freelancers, or agency partners)
• Strong writing and editing skills with a portfolio demonstrating thought leadership, long-form, and commercial B2B SaaS content
• Deep understanding of SEO principles, keyword research tools (Ahrefs, SEMrush, or similar), and content optimization workflows
• Experience creating sales enablement materials (battle cards, competitive briefs, case studies, solution one-pagers)
• Ability to translate technical product features into clear, accessible content for both technical and non-technical buyers
• Strong project management skills — ability to manage multiple workstreams, deadlines, and cross-functional stakeholders
• Experience with CMS platforms (WordPress, HubSpot, or similar) and content analytics tools

Preferred Qualifications

• Experience in SaaS, FinTech, RegTech, cybersecurity, or enterprise software content marketing
• Exposure to ABM strategies and content personalization for enterprise sales motions
• Familiarity with marketing automation platforms (HubSpot, Marketo, or similar)
• Understanding of competitive intelligence frameworks
• Experience building content programs from scratch or scaling early-stage content functions
• Background in compliance, risk management, or regulated industry verticals

Pay: Rs200,000.00 - Rs350,000.00 per hour

Expected hours: 40.0 per week

Work Location: In person