Content Specialist, Advertising & Sponsorships

Redwood City, United States

General Information

Locations: Redwood City, California, United States of America

Role ID

209706

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions.

As part of EA's Advertising & Sponsorships Media team, you will support and implement in-game media, sponsorships, and partnerships across our portfolio of games. You will report to the Content Manager, and work cross-functionally with sales, studio, development, and operational teams, ensuring the smooth execution and delivery of partner campaigns. Additionally, you will collaborate with multiple internal partners to identify solutions for brand integrations that drive new business growth and align with our franchise goals. This is a hybrid role, based in Redwood City, California.

Key Responsibilities

Sponsorship Integration: Coordinate and support brand campaigns across EA's studio portfolio (Madden, College Football, NHL, UFC) on mobile, PC, and console gaming platforms.
Ad Operations & Partner Support: Support post-sales advertising efforts by working with Sales, Ad Tech, and Game Teams to help deliver campaigns that meet client goals.
Campaign and Creative Management: Manage multiple campaigns and timelines. Oversee asset delivery and ensure all creative meets technical specifications and requirements.
Performance Tracking & Reporting: Track key campaign metrics (e.g., impressions, engagement, sentiment), prepare monthly reports, and recommend improvements.
Content Capture & Wrap-Up: Provide in-game screenshots and video captures; assist the sales team with post-campaign wrap-up decks.
Communication & Coordination: Keep all parties informed throughout each stage of the campaign, flag issues, and share updates and post-campaign insights.

Qualifications

3+ years of experience in account management, brand partnerships, advertising, ad operations, or related fields.
Hands-on experience in media planning, digital campaign execution, trafficking, or media operations across mobile, video, and/or programmatic channels.
Proven expertise in third-party creative tagging, debugging with Charles Proxy, working knowledge of Google Ad Manager and/or Campaign Manager 360, and hands-on experience with clickTag implementation, 1x1 tracking pixels, and QA using browser developer tools.
Comfortable working with tools like Google Workspace (Docs, Sheets, Slides); proficient in Excel, including pivot tables and data analysis.
Understanding of ad serving platforms, DSPs/SSPs, and digital metrics (CTR, CPM, CPC).
Familiar with CRM or project management tools for tracking progress, tasks, and workflows.

Skills

Industry Knowledge: Enthusiasm for sports and gaming, especially FIFA, NFL, NHL, and NCAA.
Organization, Project, & Time Management: Experienced at prioritizing tasks and managing time while balancing multiple sales opportunities.
Relationship Management: Comfortable building and maintaining relationships with partners and collaborators.
Marketing & Media Knowledge: Familiarity with digital marketing, in-game advertising, or sponsorships is advantageous.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* California (depending on location e.g. Los Angeles vs. San Francisco) *$83,100 - $127,500 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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