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Marketing & Digital Content Writer | Full Time

Detroit, United States

GENERAL SUMMARY:

The Marketing & Digital Content Writer is responsible for planning, writing and editing multi-channel content, strategies and tactics for marketing of programs and services for Henry Ford Health System, all hospitals, Henry Ford Medical Group and other employed and affiliated physicians, and provides marketing content for other corporate subsidiaries. Writes, edits and coordinates the research, analysis, multi-channel communication plan development, digital and traditional advertising and promotion to help HFHS grow in target markets.

EDUCATION/EXPERIENCE REQUIRED:

BS/BA degree in Journalism, English, marketing, communications, public relations, advertising, web, health care management or a related field.
One to three (1-3) years of experience in content writing, with understanding of web architecture.
Understanding of brand voice and style, writing for SEO, and writing with energy and flavor. Health care experience preferred.
Must have excellent interpersonal skills and be guided by a compelling client/customer orientation.
Extremely strong communication and presentation skills.
Demonstrated experience and passion for staying current on content trends and application.
Data, analytics and metrics oriented. Technical skills to include solid writing skills, and the ability to edit and evaluate writing, design and production of promotional tools and materials, social media and digital tools and application.
Manages numerous accounts and complex issues with an orientation toward both creativity and details.
Works extremely well with key customers. Experience using: Microsoft Word, Excel, PowerPoint and Outlook 2007 or 2010.
Solid writing skills, and the ability to direct, edit and evaluate writing, design and production of promotional tools and materials, social media tools and application.

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.