Content Strategist

Role Overview:
We are looking for an experienced Content Strategist to plan, guide, and optimize content across all digital platforms to drive brand growth, engagement, and performance marketing results. This role requires strong agency experience, hands-on expertise in copywriting and scripting, and the ability to direct content creators while ensuring strategic alignment with business goals. Ownership, accountability, and active team contribution are essential.

Key Responsibilities:

Content Strategy & Planning

• Develop and execute content strategies aligned with brand goals, campaigns, and performance marketing objectives.
• Plan content for organic and paid channels, ensuring platform-specific relevance and consistency.
• Create structured content calendars and campaign roadmaps.

Copywriting & Scripting

• Write and refine high-impact content for campaigns, ads, social media, landing pages, and brand communications.
• Script videos including ads, reels, testimonials, explainers, and educational content.
• Ensure clarity, persuasion, and alignment with audience intent.

Content Direction & Quality Control

• Guide writers with clear briefs, tone guidelines, and feedback.
• Review and refine content to meet strategic and performance benchmarks.
• Ensure effective implementation of feedback to achieve quality outputs.

Performance Marketing Alignment

• Collaborate with performance marketing to optimize content for conversions and lead generation.
• Adapt content based on campaign insights, A/B testing, and performance metrics.

AI Exploration & Innovation

• Explore and utilize AI tools for content ideation, scripting, optimization, and workflow efficiency.
• Suggest AI-driven improvements while maintaining originality and quality.

Collaboration & Team Contribution

• Work with design, video, social media, and marketing teams for cohesive campaigns.
• Actively participate in brainstorming sessions, ideation workshops, and campaign reviews.
• Take ownership of content deliverables.

Responsibility & Accountability

• Ensure timely delivery of content aligned with campaign timelines.
• Maintain consistency, accuracy, and brand alignment.
• Demonstrate reliability and commitment to team objectives.

Required Skills & Experience:

• 3–5 years of experience as a Content Strategist or similar role (agency experience preferred).
• Strong understanding of content marketing, social media, and performance-driven storytelling.
• Proven copywriting, scripting, and content optimization skills.
• Experience managing writers and providing structured feedback.
• Awareness and interest in AI tools for content creation and marketing.
• Excellent communication, planning, and decision-making skills.
• Ability to work in a fast-paced, performance-oriented environment.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• agency experience in digital marketing/content strategy: 4 years (Required)
• content strategy: 4 years (Required)
• copywriting and scripting: 4 years (Required)
• performance marketing content: 2 years (Required)
• team management or content direction: 1 year (Required)

Work Location: In person