Content Strategist

Role: Content Strategist- Performance creatives

About Urban Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind -

• Customer love: Build a platform that offers truly delightful and differentiated services
• Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
• Technology first: Bring innovation and technology to an age-old industry.

Who are you

• You think in hooks and angles.
• You have a POV on creatives and care about quality.
• You understand trends, creators, and content formats.
• You prefer fast execution over long processes.

What you will do

• Write clear, compelling, performance-first copy for ads across Meta, Google, YouTube and other paid channels.
• Create UGC scripts with sharp hooks, strong storytelling, and platform-native flow.
• Convert consumer triggers, barriers, and insights into angles, hooks, and formats tailored for Reels/Shorts/carousels/UGC.
• Work closely with designers, performance, and category teams to shape framing, and messaging.
• Iterate copy and concepts using performance insights (CTR, CVR).
• Build and maintain a structured content bank of hooks, scripts, captions, and messaging variants.
• Ensure brand safety, clarity, factual accuracy, and consistency across all communication.
• Use AI tools to create faster iterations, prompt variants, and maintain quality across high-volume creative cycles.
• Bring a POV to every project- what works, what doesn’t, and why.

Outcomes you will own

• Improved CTR through stronger hooks and cleaner messaging.
• Faster creative velocity: quick turnaround from brief → script → variants.
• Consistent, brand-aligned messaging across all platforms.
• High-performing UGC scripts that convert into repeatable ad formats.

Skills we’re looking for

• Ability to write sharp, conversion-driven performance copy across ads, scripts, and short-form content.
• Platform-native sensibility: you understand Reels, Shorts, carousels, UGC formats, and what makes them scroll-stopping.
• Ability to turn insights into hooks that drive clicks and actions.
• Organized, proactive, and comfortable handling multiple briefs at speed.
• Bias for clean, premium, accurate brand communication.
• Nice-to-have: comfort with AI tools for drafts, prompt variants, and modular copy building. Understanding of basic metrics (CTR, CVR, CPA) and how they influence copy.

What you can expect

● A phenomenal work environment, with huge ownership and growth opportunities

● Massive, and direct impact of the work you do on lives of people

● A high performance, high velocity environment at the cutting edge of growth

● Rubbing shoulders with some of the smartest folks in the ecosystem

● A culture of ‘doers’ and not one of ‘approvals’

● Strong ownership expectation and freedom to fail

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.