Creative Content Specialist

Job Overview

The Creative Content Specialist is responsible for developing and executing engaging digital content across social media, email, and web platforms to support brand growth and customer engagement. This role combines creative design, content strategy, and digital marketing execution to bring GFI’s brands to life across both B2B and B2C audiences. The ideal candidate is trend-savvy, design-forward, collaborative, and passionate about creating compelling content that drives engagement and strengthens brand presence.

What does your day look like?

Some of your duties may include:

• Plan, create, and distribute content across social media, email, and web channels.
• Manage and maintain content calendars for both B2B and B2C social media accounts.
• Create engaging graphics, animations, short-form videos, and digital assets optimized for each platform.
• Schedule and publish content while maintaining alignment with brand voice and business goals.
• Monitor social media trends, cultural moments, and emerging content formats to keep content fresh and relevant.
• Translate campaign concepts and messaging into compelling visual content.
• Maintain visual consistency across all digital channels in line with brand standards.
• Collaborate with internal teams to support marketing campaigns and digital initiatives.
• Build and execute email marketing campaigns for B2B and B2C audiences.
• Support website content updates and digital design improvements.
• Monitor content performance and recommend improvements to increase engagement and effectiveness.
• Assist with content development and creative support for corporate events and initiatives.

Things you need to be able to do:

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience creating social media content, including short-form video production.
• Basic knowledge of photography, videography, and lighting techniques.
• Ability to translate ideas into compelling visual content.
• Strong communication and collaboration skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self-starter with a proactive and creative mindset.
• Ability to analyze content performance and identify optimization opportunities.
• Ability to stand, move, and work on your feet for extended periods as needed.
• Ability to lift up to 25 lbs.

Things that are a plus but not a deal-breaker:

• 2+ years of experience creating digital content across social, email, and web platforms.
• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Experience with After Effects, Premiere Pro, Figma, or AI-based creative tools.
• Experience building email campaigns using platforms such as Dotdigital or similar.
• Experience working with B2B and B2C brands.
• Strong portfolio showcasing content creation and design capabilities.

What we think you’ll love about Gourmet Foods International:

• Creative Freedom: Bring fresh ideas to life and shape how our brands connect with customers.
• Career Growth: College tuition reimbursement and advancement opportunities.
• Learning Culture: Work with evolving technologies, creative tools, and innovative products.
• Team Environment: Collaborate with a supportive team that values creativity and innovation.

SCHEDULE: Full-time; schedule based on business needs

Bonus, Incentives & Company-Provided Resources

• Competitive salary based on experience and qualifications.
• Company-provided laptop and creative tools necessary to perform job responsibilities.
• Access to training and professional development opportunities.
• Opportunity to work on high-visibility brand initiatives across multiple channels.

What else can we offer?

Gourmet Foods' benefits include Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Short-Term Disability, Long-Term Disability, and Accident Insurance. We also offer a 401(k) with matching contributions, Profit Sharing, Competitive Salaries, Flexible Paid Time Off (PTO), Paid Holidays, Free College Tuition, PAID Parental Leave, Professional Development Programs, opportunity to grow within the Company, Employee Discount, and Referral Bonus.

GFI is a drug-free employer. You voluntarily consent to a pre-employment drug screen, and a background check will be conducted as part of the hiring process. Background checks can include, but are not limited to, previous employment, education, and criminal records.

Equal Employment Opportunity

Gourmet Foods International is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by law.