Creative Strategist

Responsibilities

• Lead the development of creative strategies for integrated campaigns, branding, and event activations
• Conduct market research, audience profiling, and competitive analysis to inform strategy
• Translate insights into clear, actionable briefs for creative, design, and content teams
• Collaborate with creative, account management, and production teams to ensure strategic alignment and execution
• Present strategic recommendations and creative concepts to clients and internal stakeholders
• Track and analyze campaign effectiveness, providing recommendations for continuous improvement
• Support new business pitches and proposal development with strategic input
• Stay abreast of industry trends, digital innovation, and cultural insights relevant to the agencys work