Creative Strategist

About the Role (Confidential)

A high-growth D2C wellness brand is looking for a Creative Strategist to own brand storytelling and content strategy across social media, performance marketing, website, and product launches. This role sits at the intersection of brand, content, and performance , translating science-backed wellness narratives into clear, scalable creative frameworks.

Key Responsibilities

• Lead end-to-end creative and brand strategy

• Build content pillars, messaging frameworks, and storytelling formats

• Translate product and ingredient science into credible, consumer-friendly narratives

• Own visual and tonal consistency across all touchpoints

• Lead and mentor a team of copywriters, content creators, designers, and agency partners

• Work closely with performance marketing to drive trust-led growth

Ideal Profile

• 5–6 years in creative strategy / brand roles within D2C

• Strong visual sensibility and structured thinking

• Experience in wellness, health, beauty, or lifestyle preferred